Marketing: Page 2

  • A person in large sunglasses wears a brown jacket and stands smiling in front of a rack of clothing.
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    Courtesy of eBay
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    Elton John, eBay partner to raise money for AIDS charity

    Rocket Man Resale’s 10-day auction will include fashion from the musician and his friends such as Donatella Versace, Brandi Carlile and Betsey Johnson.

    By • June 27, 2024
  • A close-up of a person tying a pair of white and gold sneakers.
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    Retrieved from Saucony on June 20, 2024
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    Wolverine World Wide’s Saucony brand names global chief marketing officer

    Joy Allen-Altimare is tasked with managing the line’s advertising strategies and growth.

    By • June 21, 2024
  • A person wearing a white T-shirt, jeans and sunglasses sits in a red chair against a white wall staring a potted palm tree.
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    Courtesy of Lee and Heydude
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    Lee collabs with footwear brand Heydude

    The line with the Crocs-owned brand includes apparel and shoes and will be the denim brand’s first collaboration available on Amazon.

    By • June 17, 2024
  • A man in a suit jacket stands in front of several national flags and holds a microphone.
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    Craig Barritt via Getty Images
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    Kering appoints group chief brand officer

    Laurent Claquin, who has been with the company since 2005, will take on the newly created role next month.

    By • June 7, 2024
  • People standing in a convention center at Luxe Pack 2024
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    Hayley Lind/Fashion Dive
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    Luxe Pack highlights packaging psychology and sustainability trends

    Estée Lauder’s chief sustainability officer and other speakers shared their perspectives on upcoming trends in the cosmetics and luxury packaging sectors.

    By Hayley Lind • June 5, 2024
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Fashion Dive
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    Lululemon restructures product, marketing teams as Chief Product Officer Sun Choe exits

    The roles of chief brand officer and global creative director will expand as Choe leaves for a new opportunity and won’t be replaced.

    By Cara Salpini • May 28, 2024
  • A person in a tan jacket walks in front of a line of other people on a white runway as a crowd watches from the sidelines.
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    Courtesy of Tira-Howard Photography for SWAIA
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    Inaugural Indigenous Fashion Week represents more than 100 Indigenous nations

    The Southwestern Association for Indian Arts event featured presentations from 17 Indigenous North American designers as well as pop-shops and symposiums.

    By Howard Ruben • May 24, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

    By Sara Karlovitch • May 22, 2024
  • Person wearing a pink blazer and gray shirt and sunglasses with arms outspread.
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    Permission granted by DXL
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    Destination XL marketing campaign focuses on ‘clothes that actually fit’

    The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said. 

    By Tatiana Walk-Morris • May 16, 2024
  • Gap Store at Hillcrest Mall
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    "Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
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    Gap names new global CMO amid push to revitalize brand

    Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

    By Peter Adams • May 10, 2024
  • A view of a hologram of model Gisele Bündchen in from of the London Bridge.
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    Dan Kitwood via Getty Images
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    Hugo Boss momentum slows following record growth

    The company's sales were up in the first quarter but have stalled considerably since last year.

    By • May 6, 2024
  • Three models in colorful outfits pose with designer Nicole Miller in front of three large windows.
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    Courtesy of QVC
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    QVC launches exclusive collection with designer Nicole Miller

    The collaboration marks the first time the brand has worked with the shopping network since Gordon Brothers became a majority shareholder.

    By • May 3, 2024
  • Garments lie on a table alongside pattern designs and other sewing items.
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    Courtesy of Eileen Fisher
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    Eileen Fisher hosts inaugural resale e-commerce ‘Earth Day Takeover’

    The company’s Renew program directed online shoppers toward pre-worn garments rather than new ones as part of a larger take-back initiative.

    By • April 22, 2024
  • A golfer swings a club and wears a black skort outfit.
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    Courtesy of Under Armour
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    Deep Dive

    Golf fashion moves into the mainstream

    A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.

    By Howard Ruben • April 12, 2024
  • Two people stand next to each other in a studio in front of a rack of clothing.
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    Courtesy of Mango
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    Mango and Victoria Beckham to release capsule collection

    The limited-edition collaboration is part of a push by the retailer to lean into luxury materials and elevate its offerings as it celebrates its 40th anniversary.

    By • April 5, 2024
  • A model dressed in orange wears a wide orange belt and stands in front of a photo of the belt.
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    Courtesy of Neiman Marcus
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    Neiman Marcus and Loewe launch limited-edition collection

    The 19-piece line features pieces designed by the LVMH-owned luxury house’s creative director Jonathan Anderson and is inspired by looks from the company’s archives.

    By • April 4, 2024
  • People walk by a Nike store.
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    Feng Li via Getty Images
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    Nike commits to bolder brand marketing as part of rebound plan

    The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said.

    By Peter Adams • April 3, 2024
  • Guy Marino wears a blue jacket and a baseball cap and stares off the side of a bridge.
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    Courtesy of Dickies
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    Dickies and Guy Mariano release collaboration

    The seven-piece, 1990s-inspired line blends skatewear and streetwear and is available at core skate shops and on the brand’s e-commerce site.

    By • March 29, 2024
  • Levi's "The Floor is Yours" campaign
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    Courtesy of Levi's
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    Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day

    CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.

    By Chris Kelly • March 28, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Fashion Dive
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    Nike refocuses on innovation as Q3 revenues fall flat

    CEO John Donahoe said the sportswear brand “is not performing at our potential” and needs to lean back into wholesale and product innovation.

    By Cara Salpini • March 22, 2024
  • MiLaysia Fulwiley with a basketball.
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    Courtesy of Under Armour
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    Under Armour, Curry Brand sign new athlete in multiyear deal

    University of South Carolina guard MiLaysia Fulwiley will wear the Steph Curry shoes for the rest of her college career at the school.

    By Tatiana Walk-Morris • March 20, 2024
  • An image of “Sporty Spice” Spice Girl Melanie C in a logo flight jacket next to an image of models, also in logo jackets, staring at the Golden Gate Bridge.
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    Courtesy of Gap Inc.
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    Gap and Palace collaborate on streetwear collection

    The 55-piece capsule with the London-based skate brand will feature adult and children’s apparel, plus skate decks and a limited-edition plush toy.

    By • March 18, 2024
  • Pairs of Yeezys.
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    Courtesy of Adidas
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    The latest Yeezy drop from Adidas is online only

    The activewear company earlier this month announced plans to shed existing inventory from its previous partnership with Ye.

    By Tatiana Walk-Morris • Feb. 28, 2024
  • Hangers with the Dickies Girl logo hold t-shirts on a rack.
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    Matt Winkelmeyer via Getty Images
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    Dickies announces new vice president of global marketing

    Denise Anderson joins the workwear brand from Smartwool, also owned by VF Corp, where she spent nine years in marketing and creative roles.

    By • Feb. 28, 2024
  • A person is fishing and wearing cream colored fishing gear and sunglasses.
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    Courtesy of Columbia
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    Columbia braces for challenging 2024 as net sales rise 1% in fiscal 2023

    The company projected a net sales decline of between 2% and 4% against a background of "economic and geopolitical uncertainty."

    By • Feb. 2, 2024