Marketing


  • A closeup of a person wearing platform Nikes.
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    Keith Tsuji via Getty Images
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    Nike was the top brand for influencer marketing in the US this year

    Luxury, fast fashion and athleticwear brands all ranked highly for social media content reach and engagement, according to a report from Traackr.

    By Dec. 6, 2024
  • Three side by side images of a model holding a bag which is crocheted from T-shirt scraps
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    Screenshot: The Or Foundation

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    Upcycled clothing, accessories collection launches on Vestiaire Collective

    The project, supported by the Or Foundation, includes pieces made by 11 Ghanaian designers and sourced from Accra’s Kantamanto Market.

    By Dec. 3, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By Jessica Deyo • Nov. 18, 2024
  • Two models stand outside together wearing jackets from the Alpha Industries and Lee Jeans collab.
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    Courtesy of Lee
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    Lee launches collab with Alpha Industries

    The eight-piece collection is designed to add a modern edge to classic styles from both brands.

    By Nov. 15, 2024
  • Shelves are stacked with graphic T-shirts by the Children's Place.
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    Arturo Holmes/Getty Images for The Children's Place, Inc. via Getty Images
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    The Children’s Place launches storefront on Shein

    The deal allows the retail company to distribute its products through the fast fashion giant’s platform and diversify its omnichannel strategy.

    By Nov. 1, 2024
  • Two children wear matching Gap/Wicked sets, one in black and the other in pink.
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    Courtesy of Gap
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    Gap releases ‘Wicked’ capsule collection

    The 20-piece collaboration includes green, pink and black colorways inspired by the movie’s theme.

    By Oct. 29, 2024
  • Musician Noah Kahan stands in front of a shed. He is wearing a button down shirt from LL Bean, and on the porch of the shed other LL Bean products are placed.
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    Courtesy of Emily Dorio/L.L. Bean
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    L.L. Bean launches collab with Noah Kahan

    The eight-piece capsule is meant to celebrate the shared New England roots of both the brand and the musician.

    By Oct. 28, 2024
  • Megan Thee Stallion in a True Religion ad
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    Courtesy of True Religion
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    True Religion enlists Megan Thee Stallion to tap into hip-hop culture

    The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to CMO Kristen D’Arcy.

    By Chris Kelly • Oct. 23, 2024
  • Models talk together wearing items from the Museum of Modern Art's collection with Champion.
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    Courtesy of Museum of Modern Art
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    Champion releases collab with the MoMA Design Store

    The collection includes hoodies, shirts and jackets inspired by the athleticwear brand’s archives.

    By Updated Oct. 23, 2024
  • A person waves her arms in the air as confetti falls on a runway.
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    Dimitrios Kambouris via Getty Images
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    Victoria’s Secret Fashion Show promised equity, provided entertainment

    After a six-year hiatus, the live event returned with new models, runway veterans and plenty of confetti.

    By Oct. 18, 2024
  • Musician Rihanna wears pieces from the Savage X Fenty collaboration with Diesel.
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    Courtesy of Diesel
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    Diesel and Savage X Fenty collaborate on lingerie, apparel capsule

    The limited edition line comes as the OTB-owned denim brand is working to reach Generation Z consumers.

    By Oct. 11, 2024
  • A model wears a Gaia-branded sweatshirt from the Gap and Cult Gaia collaboration.
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    Courtesy of Gap
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    Gap and Cult Gaia launch holiday capsule collection

    The 35-piece collaboration includes both women’s and children’s pieces.

    By Oct. 9, 2024
  • A man reclines in the back of a pickup truck wearing a cowboy hat, jeans and cowboy boots
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    Courtesy of Frye Company
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    Frye collaborates with ‘Yellowstone’ actor Cole Hauser

    The new collection, launched both online and in stores, features three styles of men’s boots.

    By Oct. 7, 2024
  • A man in a suit poses for a Bonobos campaign
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    Courtesy of Bonobos
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    Bonobos goes back to basics in first campaign since bankruptcy buyout

    “Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

    By Chris Kelly • Sept. 23, 2024
  • A person in a coat waves her arms.
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    Courtesy of Kenneth Cole
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    Kenneth Cole relaunches women’s apparel

    The ready-to-wear collection, the first under creative director Emily Cole, is designed, manufactured and distributed in partnership with Kasper Group.

    By Sept. 19, 2024
  • Millie Bobby Brown wearing clothes from Florence by Mills Fashion.
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    Courtesy of Florence by Mills Fashion
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    Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom

    The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.

    By Howard Ruben • Sept. 18, 2024
  • George Kittle, a football player, is seen in a gym wearing apparel from his collaboration with Chubbies.
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    Courtesy of Chubbies
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    Chubbies lands NFL licensing deal, names ‘creative director of football’

    San Francisco 49ers tight end George Kittle will lead design efforts and drive strategy for the casualwear brand’s new partnership.

    By Sept. 18, 2024
  • People in a diner in a Wrangler ad
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    Courtesy of Wrangler
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    How Wrangler is riding its Western heritage to build brand momentum

    After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.

    By Chris Kelly • Sept. 17, 2024
  • A rack of clothes stands in the corner of a store.
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    Courtesy of Archive
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    Archive, brand partners launch Second Hand September promotions

    The resale technology platform and brands such as Diane von Furstenberg, Ulla Johnson, and Dr. Martens will organize events for activations and styling.

    By Sept. 13, 2024
  • Five people in Old Navy clothing
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    Courtesy of Old Navy
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    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By Chris Kelly • Sept. 10, 2024
  • A person in a dark button down shirt looks at the camera.
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    Courtesy of Sperry
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    Q&A

    Sperry’s Jonathan Frankel talks licenses, collaborations and what it means to be authentic

    One of the most important elements of a partnership is trust, the North America heritage brand and Aldo product services president said.

    By Sept. 9, 2024
  • A photo illustration of the Temu app on a phone next to the Temu logo. The Temu logo is orange with icons representing a dress, toy horse, shoe and purse.
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    Justin Sullivan via Getty Images
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    Temu accused of sending unsolicited marketing texts in class action lawsuit

    The fast fashion giant allegedly sent messages to consumers who had opted out of them.

    By Aug. 28, 2024
  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Heydude taps Sydney Sweeney for campaign emphasizing comfort

    The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.

    By Daphne Howland • Aug. 28, 2024
  • Actor Jeremy Allen White sits in a chair poolside. He is wearing an open denim vest, black denim jeans and black cowboy boots.
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    Courtesy of Calvin Klein
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    Calvin Klein debuts 2nd campaign featuring Jeremy Allen White

    “The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.

    By Aug. 27, 2024
  • Frances Tiafoe, wearing all white, holds a cocktail against a blue sky background.
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    Courtesy of Grey Goose
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    Grey Goose links with tennis star for fashion-forward US Open campaign

    The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament. 

    By Sara Karlovitch • Aug. 26, 2024