Marketing


  • A person in a tan jacket walks in front of a line of other people on a white runway as a crowd watches from the sidelines.
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    Courtesy of Tira-Howard Photography for SWAIA
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    Inaugural Indigenous Fashion Week represents more than 100 Indigenous nations

    The Southwestern Association for Indian Arts event featured presentations from 17 Indigenous North American designers as well as pop-shops and symposiums.

    By May 24, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

    By Sara Karlovitch • May 22, 2024
  • Person wearing a pink blazer and gray shirt and sunglasses with arms outspread.
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    Permission granted by DXL
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    Destination XL marketing campaign focuses on ‘clothes that actually fit’

    The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said. 

    By Tatiana Walk-Morris • May 16, 2024
  • Gap names new global CMO amid push to revitalize brand

    Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

    By Peter Adams • May 10, 2024
  • A view of a hologram of model Gisele Bündchen in from of the London Bridge.
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    Dan Kitwood via Getty Images
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    Hugo Boss momentum slows following record growth

    The company's sales were up in the first quarter but have stalled considerably since last year.

    By May 6, 2024
  • Three models in colorful outfits pose with designer Nicole Miller in front of three large windows.
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    Courtesy of QVC
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    QVC launches exclusive collection with designer Nicole Miller

    The collaboration marks the first time the brand has worked with the shopping network since Gordon Brothers became a majority shareholder.

    By May 3, 2024
  • Garments lie on a table alongside pattern designs and other sewing items.
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    Courtesy of Eileen Fisher
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    Eileen Fisher hosts inaugural resale e-commerce ‘Earth Day Takeover’

    The company’s Renew program directed online shoppers toward pre-worn garments rather than new ones as part of a larger take-back initiative.

    By April 22, 2024
  • A golfer swings a club and wears a black skort outfit.
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    Courtesy of Under Armour
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    Deep Dive

    Golf fashion moves into the mainstream

    A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.

    By Howard Ruben • April 12, 2024
  • Two people stand next to each other in a studio in front of a rack of clothing.
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    Courtesy of Mango
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    Mango and Victoria Beckham to release capsule collection

    The limited-edition collaboration is part of a push by the retailer to lean into luxury materials and elevate its offerings as it celebrates its 40th anniversary.

    By April 5, 2024
  • A model dressed in orange wears a wide orange belt and stands in front of a photo of the belt.
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    Courtesy of Neiman Marcus
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    Neiman Marcus and Loewe launch limited-edition collection

    The 19-piece line features pieces designed by the LVMH-owned luxury house’s creative director Jonathan Anderson and is inspired by looks from the company’s archives.

    By April 4, 2024
  • People walk by a Nike store.
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    Feng Li via Getty Images
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    Nike commits to bolder brand marketing as part of rebound plan

    The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said.

    By Peter Adams • April 3, 2024
  • Guy Marino wears a blue jacket and a baseball cap and stares off the side of a bridge.
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    Courtesy of Dickies
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    Dickies and Guy Mariano release collaboration

    The seven-piece, 1990s-inspired line blends skatewear and streetwear and is available at core skate shops and on the brand’s e-commerce site.

    By March 29, 2024
  • Levi's "The Floor is Yours" campaign
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    Courtesy of Levi's
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    Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day

    CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.

    By Chris Kelly • March 28, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Fashion Dive
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    Nike refocuses on innovation as Q3 revenues fall flat

    CEO John Donahoe said the sportswear brand “is not performing at our potential” and needs to lean back into wholesale and product innovation.

    By Cara Salpini • March 22, 2024
  • MiLaysia Fulwiley with a basketball.
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    Courtesy of Under Armour
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    Under Armour, Curry Brand sign new athlete in multiyear deal

    University of South Carolina guard MiLaysia Fulwiley will wear the Steph Curry shoes for the rest of her college career at the school.

    By Tatiana Walk-Morris • March 20, 2024
  • An image of “Sporty Spice” Spice Girl Melanie C in a logo flight jacket next to an image of models, also in logo jackets, staring at the Golden Gate Bridge.
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    Courtesy of Gap Inc.
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    Gap and Palace collaborate on streetwear collection

    The 55-piece capsule with the London-based skate brand will feature adult and children’s apparel, plus skate decks and a limited-edition plush toy.

    By March 18, 2024
  • Pairs of Yeezys.
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    Courtesy of Adidas
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    The latest Yeezy drop from Adidas is online only

    The activewear company earlier this month announced plans to shed existing inventory from its previous partnership with Ye.

    By Tatiana Walk-Morris • Feb. 28, 2024
  • Hangers with the Dickies Girl logo hold t-shirts on a rack.
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    Matt Winkelmeyer via Getty Images
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    Dickies announces new vice president of global marketing

    Denise Anderson joins the workwear brand from Smartwool, also owned by VF Corp, where she spent nine years in marketing and creative roles.

    By Feb. 28, 2024
  • A person is fishing and wearing cream colored fishing gear and sunglasses.
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    Courtesy of Columbia
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    Columbia braces for challenging 2024 as net sales rise 1% in fiscal 2023

    The company projected a net sales decline of between 2% and 4% against a background of "economic and geopolitical uncertainty."

    By Feb. 2, 2024
  • Models are lined up on the runway wearing items from Miu Miu during Paris Fashion Week.
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    Pascal Le Segretain/Getty Images via Getty Images
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    The new rules shaping luxury fashion marketing: report

    Luxury brands are bucking traditional fashion schedules, embracing collaborations and becoming more inclusive, according to Highsnobiety.

    By Jan. 23, 2024
  • A crowd of spectators raise their cell phones to record the events taking place at the Concept Korea fashion show during New York Fashion Week.
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    Arturo Holmes via Getty Images
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    Deep Dive

    7 fashion industry trends to watch in 2024

    The coming year will bring fast fashion battles, more mergers and acquisitions, an evolution of luxury and a presidential election, and that’s just for starters.

    By Laurel Deppen and Lara Ewen • Jan. 12, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Fashion Dive
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    Nike, Tiger Woods end partnership after 27 years

    For nearly three decades, Woods was wearing Nike during some of his most memorable athletic achievements.

    By Nate Delesline III • Jan. 10, 2024
  • Jenna Lyons sitting among shoes.
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    Courtesy of eBay
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    EBay pushes luxury consignment service with curated Jenna Lyons collection

    A bus will travel to Los Angeles and Las Vegas with items from Lyons’ closet for sale, and shoppers can also get their own luxury handbags appraised.

    By Tatiana Walk-Morris • Dec. 14, 2023
  • Person with hand tattoos kneels and laces up a Sperry boat shoe.
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    Retrieved from Sperry on November 09, 2023
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    Deep Dive

    Rocking the boat shoe: Sperry’s search for a lifeline

    Wolverine is looking to unload its 88-year-old lifestyle footwear brand, but finding the right buyer is a hard sell.

    By Updated Nov. 20, 2023
  • LaMelo Ball in a Foot Locker ad
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    Courtesy of Foot Locker
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    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By Chris Kelly • Nov. 7, 2023