Marketing
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Permission granted by Nike
Nike kicks off marketing comeback with gritty Olympics ads
Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to be satisfied.
By Peter Adams • July 24, 2024 -
Courtesy of Vans
Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences
The campaign was released as holding company VF Corp. works to transform the struggling brand.
By Laurel Deppen • July 18, 2024 -
Courtesy of Authentic Brands Group
Reebok and Juicy Couture partner on capsule collection
The Authentic-owned brands are pairing up for a Y2K-inspired line featuring footwear and apparel that blends pink and black colorways with archival silhouettes.
By Lara Ewen • July 18, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters blends physical, digital with back-to-school campaign
The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.
By Sara Karlovitch • July 12, 2024 -
Courtesy of Chubbies
Chubbies signs branded license deal with Team USA, Olympic Heritage
The multi-year collaboration includes an initial Paris 2024 themed collection with additional capsules to drop later this summer.
By Lara Ewen • July 12, 2024 -
Permission granted by Hoka
Hoka’s latest avian-themed ads look to shore up favor among runners
Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.
By Peter Adams • July 3, 2024 -
Courtesy of Persil
Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling.
By Aaron Baar • June 27, 2024 -
Courtesy of PVH Corp.
Deep DiveCalvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image
“The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.
By Laurel Deppen • June 27, 2024 -
Courtesy of eBay
Elton John, eBay partner to raise money for AIDS charity
Rocket Man Resale’s 10-day auction will include fashion from the musician and his friends such as Donatella Versace, Brandi Carlile and Betsey Johnson.
By Lara Ewen • June 27, 2024 -
Retrieved from Saucony on June 20, 2024
Wolverine World Wide’s Saucony brand names global chief marketing officer
Joy Allen-Altimare is tasked with managing the line’s advertising strategies and growth.
By Lara Ewen • June 21, 2024 -
Courtesy of Lee and Heydude
Lee collabs with footwear brand Heydude
The line with the Crocs-owned brand includes apparel and shoes and will be the denim brand’s first collaboration available on Amazon.
By Lara Ewen • June 17, 2024 -
Craig Barritt via Getty Images
Kering appoints group chief brand officer
Laurent Claquin, who has been with the company since 2005, will take on the newly created role next month.
By Lara Ewen • June 7, 2024 -
Hayley Lind/Fashion Dive
Luxe Pack highlights packaging psychology and sustainability trends
Estée Lauder’s chief sustainability officer and other speakers shared their perspectives on upcoming trends in the cosmetics and luxury packaging sectors.
By Hayley Lind • June 5, 2024 -
Dani James/Fashion Dive
Lululemon restructures product, marketing teams as Chief Product Officer Sun Choe exits
The roles of chief brand officer and global creative director will expand as Choe leaves for a new opportunity and won’t be replaced.
By Cara Salpini • May 28, 2024 -
Courtesy of Tira-Howard Photography for SWAIA
Inaugural Indigenous Fashion Week represents more than 100 Indigenous nations
The Southwestern Association for Indian Arts event featured presentations from 17 Indigenous North American designers as well as pop-shops and symposiums.
By Howard Ruben • May 24, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
By Sara Karlovitch • May 22, 2024 -
Permission granted by DXL
Destination XL marketing campaign focuses on ‘clothes that actually fit’
The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said.
By Tatiana Walk-Morris • May 16, 2024 -
"Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
Gap names new global CMO amid push to revitalize brand
Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.
By Peter Adams • May 10, 2024 -
Dan Kitwood via Getty Images
Hugo Boss momentum slows following record growth
The company's sales were up in the first quarter but have stalled considerably since last year.
By Lara Ewen • May 6, 2024 -
Courtesy of QVC
QVC launches exclusive collection with designer Nicole Miller
The collaboration marks the first time the brand has worked with the shopping network since Gordon Brothers became a majority shareholder.
By Lara Ewen • May 3, 2024 -
Courtesy of Eileen Fisher
Eileen Fisher hosts inaugural resale e-commerce ‘Earth Day Takeover’
The company’s Renew program directed online shoppers toward pre-worn garments rather than new ones as part of a larger take-back initiative.
By Lara Ewen • April 22, 2024 -
Courtesy of Under Armour
Deep DiveGolf fashion moves into the mainstream
A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.
By Howard Ruben • April 12, 2024 -
Courtesy of Mango
Mango and Victoria Beckham to release capsule collection
The limited-edition collaboration is part of a push by the retailer to lean into luxury materials and elevate its offerings as it celebrates its 40th anniversary.
By Lara Ewen • April 5, 2024 -
Courtesy of Neiman Marcus
Neiman Marcus and Loewe launch limited-edition collection
The 19-piece line features pieces designed by the LVMH-owned luxury house’s creative director Jonathan Anderson and is inspired by looks from the company’s archives.
By Lara Ewen • April 4, 2024 -
Feng Li via Getty Images
Nike commits to bolder brand marketing as part of rebound plan
The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said.
By Peter Adams • April 3, 2024
