Consumer Behavior

  • The interior of a thrift store shows apparel and accessories.
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    Daisy-Daisy via Getty Images
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    Secondhand fashion offers better quality than new: report

    More than half of consumers surveyed for the 2024 OfferUp Recommerce Report said they planned to buy more preowned apparel over the next 12 months.

    By • Sept. 30, 2024
  • A group of people shopping walk quickly past a store window displaying luxury handbags.
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    Spencer Platt via Getty Images
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    Streetwear brands offer younger consumers a ‘gateway’ to luxury: report

    Collaborations and store design will become more important touchpoints for Generation Z and millennials, according to JLL.

    By • Sept. 20, 2024
  • A Shein store is pictured, with a rack of clothes on display.
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    Courtesy of Shein
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    Shein says customers choose their platform for unique items, variety

    A majority of respondents to a company survey said they “should be able to buy clothes that make them feel good,” even without “a lot of money.”

    By • Sept. 19, 2024
  • A well-lit store in an indoor mall has a sign in the front reading "Louis Vuitton."
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    Lauren DeCicca via Getty Images
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    Luxury struggles persist: report

    HSBC sliced its organic growth outlook for 2024 nearly in half, and said the market is seeing its “sixth worst year" in the past two decades.

    By • Sept. 11, 2024
  • Three phones show people in dresses
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    Courtesy of Google
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    Google Shopping launches virtual dress try-ons in the US

    The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.

    By • Sept. 6, 2024
  • Pedestrians enter a storefront.
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    Ethan Swope via Getty Images
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    Birkenstock program members spend 25% more than other consumers

    The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.

    By Kristen Doerer • Updated Sept. 5, 2024
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Fashion Dive
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    A slowing women’s business is hurting Lululemon’s growth

    While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.

    By Cara Salpini • Sept. 3, 2024
  • A person leans over a stack of clothing in an empty store.
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    Michael M. Santiago via Getty Images
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    Consumer economic optimism reaches highest level in a year: report

    Apparel was ranked the third most popular splurge category across generations and the top for Gen Z.

    By • Sept. 3, 2024
  • Two sneakers hang off a wire fence
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    Retrieved from Asics on August 23, 2024
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    Asics tops sneaker resale growth chart

    StockX reported that while demand for mainstream labels such as Nike dropped, Yeezy, Fear of God and other “challenger brands” have shifted the secondhand landscape.

    By • Aug. 26, 2024
  • A person in a black dress stands and smiles at the camera.
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    Courtesy of Universal Standard
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    Q&A

    Universal Standard’s CEO talks inclusivity, legacy and brand-building

    As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.

    By • Aug. 21, 2024
  • A person is seen holding a phone with the Temu app. They are viewing a shirt.
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    Screenshot: Temu

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    Temu beats out Amazon for budget-conscious consumers: report

    Survey data found that shoppers who purchased from both e-commerce giants think Temu is cheaper but Amazon is more convenient.

    By • Aug. 14, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By Jessica Deyo • Aug. 9, 2024
  • A closeup of an actor's shoes at a red carpet premerie. They are white Adidas Sambas with black stripes and a grey toe.
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    Gareth Cattermole via Getty Images
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    Asics is the fastest-growing sneaker brand on resale platform StockX: report

    Retro styles helped Adidas’ sneaker sales on the platform double year over year, according to the trend report.

    By • Aug. 6, 2024
  • Pacsun imagery for its "Back to Baggy" fall 2024 campaign, which includes a tie-up with Pinterest.
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    Courtesy of Pacsun
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    Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

    Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.

    By Jessica Deyo • Aug. 5, 2024
  • A person in a white dress with black trim stands against a cityscape in the distance.
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    Vittorio Zunino Celotto via Getty Images
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    Loewe was the world’s hottest brand in Q2: report

    The LVMH-owned brand overtook Miu Miu to claim the top spot, while its collaboration with running brand On made Cloudtilt 2.0 sneakers the quarter’s hottest product.

    By • July 24, 2024
  • A gold mall interior features many high-end luxury storefronts.
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    Lauren DeCicca via Getty Images
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    Luxury fashion consumers comfortable spending: report

    A survey from Morning Consult found that the sector’s stylish elite are younger and more optimistic about their finances.

    By • July 23, 2024
  • A person in a white t-shirt works behind the counter at a cafe.
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    Scott Olson / Staff via Getty Images
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    Casual dress codes, informal etiquette may help recruiting and retention, survey indicates

    Employers may want to be more lenient with attire, cellphones and communication, but such shifts also may confuse employees if expectations aren't clear.

    By Carolyn Crist • July 15, 2024
  • People walk in and out of a Gucci store.
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    Lauren DeCicca via Getty Images
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    Gen Z luxury consumers value experience over product: report

    The survey results show a significant change in the way luxury is perceived, which may alter the landscape of how companies market their products in the future, according to Dotdash Meredith and Ipsos.

    By Howard Ruben • July 2, 2024
  • Actor Jeremy Allen White is pictured for a photoshoot in black and white. He is wearing Calvin Klein boxer briefs and a wet T-shirt.
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    Courtesy of PVH Corp.
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    Deep Dive

    Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image

    “The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.

    By • June 27, 2024
  • A view of a forest containing thick greenery and large trees.
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    Dan Kitwood via Getty Images
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    Consumers want ethical sourcing, labeling on manmade fibers: report

    Nearly three quarters of survey respondents think materials such as viscose and lyocell should come from sustainable forests.

    By • June 26, 2024
  • A Temu logo, which features various cartoon product symbols in orange, is seen over a laptop keyboard.
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    Justin Sullivan via Getty Images
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    US consumers don’t trust Temu, but still shop there: report

    The survey, conducted by Omnisend, found that 17.5% of global respondents think Temu could surpass Amazon as the leading e-commerce platform.

    By • June 13, 2024
  • The eBay logo is displayed outside company headquarters.
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    Justin Sullivan via Getty Images
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    Nearly 90% of consumers bought or sold used items in the last year: EBay

    With sustainability at the forefront of their decision-making, the report finds that Gen Z and millennials are the top purchasers of circular fashion.

    By Xanayra Marin-Lopez • June 12, 2024
  • Clothes of various styles and colors hang on hangers on a clothing rack during New York Fashion Week.
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    Ben Gabbe via Getty Images
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    Revive raises $3.5M seed investment

    The company, which helps brands manage inventory damaged during the return process, plans to use the new funding to boost its platform.

    By Howard Ruben • June 10, 2024
  • Behind a wide table with cut pieces of fabric, a person with pink hair a black top and blue denim jeans is standing next to a person with gray hair wearing a purple short sleeved collared shirt and sitting in a wheelchair. Two people watch from the background.
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    Courtesy of Open Style Labs
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    Deep Dive

    Adaptive fashion’s inclusivity problem

    Brands are trying to meet the needs of disabled consumers, but critics say the industry can do better.

    By Lauren Schenkman • June 3, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

    By Sara Karlovitch • May 22, 2024