Marketing
-
Courtesy of Diesel
Diesel and Savage X Fenty collaborate on lingerie, apparel capsule
The limited edition line comes as the OTB-owned denim brand is working to reach Generation Z consumers.
By Laurel Deppen • Oct. 11, 2024 -
Courtesy of Gap
Gap and Cult Gaia launch holiday capsule collection
The 35-piece collaboration includes both women’s and children’s pieces.
By Laurel Deppen • Oct. 9, 2024 -
Courtesy of Frye Company
Frye collaborates with ‘Yellowstone’ actor Cole Hauser
The new collection, launched both online and in stores, features three styles of men’s boots.
By Lara Ewen • Oct. 7, 2024 -
Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 23, 2024 -
Courtesy of Kenneth Cole
Kenneth Cole relaunches women’s apparel
The ready-to-wear collection, the first under creative director Emily Cole, is designed, manufactured and distributed in partnership with Kasper Group.
By Lara Ewen • Sept. 19, 2024 -
Courtesy of Florence by Mills Fashion
Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom
The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.
By Howard Ruben • Sept. 18, 2024 -
Courtesy of Chubbies
Chubbies lands NFL licensing deal, names ‘creative director of football’
San Francisco 49ers tight end George Kittle will lead design efforts and drive strategy for the casualwear brand’s new partnership.
By Laurel Deppen • Sept. 18, 2024 -
Courtesy of Wrangler
How Wrangler is riding its Western heritage to build brand momentum
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
By Chris Kelly • Sept. 17, 2024 -
Courtesy of Archive
Archive, brand partners launch Second Hand September promotions
The resale technology platform and brands such as Diane von Furstenberg, Ulla Johnson, and Dr. Martens will organize events for activations and styling.
By Lara Ewen • Sept. 13, 2024 -
Courtesy of Old Navy
Q&AWhy Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Courtesy of Sperry
Q&ASperry’s Jonathan Frankel talks licenses, collaborations and what it means to be authentic
One of the most important elements of a partnership is trust, the North America heritage brand and Aldo product services president said.
By Lara Ewen • Sept. 9, 2024 -
Justin Sullivan via Getty Images
Temu accused of sending unsolicited marketing texts in class action lawsuit
The fast fashion giant allegedly sent messages to consumers who had opted out of them.
By Laurel Deppen • Aug. 28, 2024 -
Courtesy of HeyDude
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
By Daphne Howland • Aug. 28, 2024 -
Courtesy of Calvin Klein
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
By Laurel Deppen • Aug. 27, 2024 -
Courtesy of Grey Goose
Grey Goose links with tennis star for fashion-forward US Open campaign
The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament.
By Sara Karlovitch • Aug. 26, 2024 -
Courtesy of Allbirds
Q&AAllbirds CMO on why brand building is key to company’s turnaround plan
CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.
By Peter Adams • Aug. 15, 2024 -
Courtesy of Pacsun
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.
By Jessica Deyo • Aug. 5, 2024 -
Permission granted by Nike
Nike kicks off marketing comeback with gritty Olympics ads
Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to be satisfied.
By Peter Adams • July 24, 2024 -
Courtesy of Vans
Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences
The campaign was released as holding company VF Corp. works to transform the struggling brand.
By Laurel Deppen • July 18, 2024 -
Courtesy of Authentic Brands Group
Reebok and Juicy Couture partner on capsule collection
The Authentic-owned brands are pairing up for a Y2K-inspired line featuring footwear and apparel that blends pink and black colorways with archival silhouettes.
By Lara Ewen • July 18, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters blends physical, digital with back-to-school campaign
The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.
By Sara Karlovitch • July 12, 2024 -
Courtesy of Chubbies
Chubbies signs branded license deal with Team USA, Olympic Heritage
The multi-year collaboration includes an initial Paris 2024 themed collection with additional capsules to drop later this summer.
By Lara Ewen • July 12, 2024 -
Permission granted by Hoka
Hoka’s latest avian-themed ads look to shore up favor among runners
Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.
By Peter Adams • July 3, 2024 -
Courtesy of Persil
Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling.
By Aaron Baar • June 27, 2024 -
Courtesy of PVH Corp.
Deep DiveCalvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image
“The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.
By Laurel Deppen • June 27, 2024
