Brands: Page 2

  • A Shein store is pictured, with a rack of clothes on display.
    Image attribution tooltip
    Courtesy of Shein
    Image attribution tooltip

    Shein says customers choose their platform for unique items, variety

    A majority of respondents to a company survey said they “should be able to buy clothes that make them feel good,” even without “a lot of money.”

    By • Sept. 19, 2024
  • A closeup of a Shein sign directing people around its distribution center. The Shein building is seen in the background, with an American flag.
    Image attribution tooltip
    jetcityimage via Getty Images
    Image attribution tooltip

    Temu and Shein can weather de minimis changes. Others may struggle.

    The e-commerce giants are already diversifying their supply chains in the wake of the White House’s proposal to limit the exemption, but smaller businesses may have a tough time doing the same.

    By Max Garland • Sept. 19, 2024
  • Models in colorful clothes walk the runway during the Pharrell Williams Louis Vuitton Menswear Spring/Summer 2024 show finale as part of Paris Fashion Week. Explore the Trendline➔
    Image attribution tooltip
    Aurelien Meunier via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2024, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • A person in a coat waves her arms.
    Image attribution tooltip
    Courtesy of Kenneth Cole
    Image attribution tooltip

    Kenneth Cole relaunches women’s apparel

    The ready-to-wear collection, the first under creative director Emily Cole, is designed, manufactured and distributed in partnership with Kasper Group.

    By • Sept. 19, 2024
  • A modelon a runway wearing a in a cream gown and headdress leans toward the front row.
    Image attribution tooltip
    Francois Durand via Getty Images
    Image attribution tooltip

    Zegna Group profits fall as Thom Browne brand struggles

    While overall revenue was up 6%, positive growth at the company’s namesake brand could not offset the luxury industry’s current challenges.

    By • Sept. 18, 2024
  • Millie Bobby Brown wearing clothes from Florence by Mills Fashion.
    Image attribution tooltip
    Courtesy of Florence by Mills Fashion
    Image attribution tooltip

    Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom

    The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.

    By Howard Ruben • Sept. 18, 2024
  • George Kittle, a football player, is seen in a gym wearing apparel from his collaboration with Chubbies.
    Image attribution tooltip
    Courtesy of Chubbies
    Image attribution tooltip

    Chubbies lands NFL licensing deal, names ‘creative director of football’

    San Francisco 49ers tight end George Kittle will lead design efforts and drive strategy for the casualwear brand’s new partnership.

    By • Sept. 18, 2024
  • A close up of spools of yarn in a factory like setting.
    Image attribution tooltip
    Stock via Getty Images
    Image attribution tooltip

    Major fashion brands still rely on synthetic fibers: report

    Many companies are increasing their use of polyester despite new regulations pushing for more sustainability in fashion, according to nonprofit Changing Markets Foundation.

    By • Sept. 17, 2024
  • A pair of Ray-Ban branded sunglasses featuring a small camera embedded in the frame is seen in closeup.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    EssilorLuxottica extends Meta partnership into long-term deal

    After releasing two iterations of Ray-Ban smart glasses, the luxury eyewear company has agreed to collaborate with the tech firm into the next decade.

    By • Updated Sept. 17, 2024
  • People in a diner in a Wrangler ad
    Image attribution tooltip
    Courtesy of Wrangler
    Image attribution tooltip

    How Wrangler is riding its Western heritage to build brand momentum

    After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.

    By Chris Kelly • Sept. 17, 2024
  • Three black gowns as worn by three models.
    Image attribution tooltip
    Courtesy of Azazie
    Image attribution tooltip

    Christian Siriano to collaborate on bridal collection

    At his New York Fashion Week show, the designer showed three pieces from an upcoming line created in partnership with DTC bridal brand Azazie.

    By • Sept. 16, 2024
  • A person wearing a dark sweater smiles slightly against a hot pink background.
    Image attribution tooltip
    Courtesy of JC Penney
    Image attribution tooltip

    Uggs designer jumps to J.C. Penney

    Khristene Son, with experience at brands that also include Old Navy, Justice and Charlotte Russe, is SVP of trend, brand and design.

    By Daphne Howland • Sept. 12, 2024
  • Models walk up stairs and turn to either side at the top of the staircase.
    Image attribution tooltip
    Dia Dipasupil via Getty Images
    Image attribution tooltip

    5 trends from New York Fashion Week’s spring-summer 2025 collections

    The shows offered an inclusive vision of American fashion as designers played with proportions, textures and heritage.

    By • Sept. 12, 2024
  • A wall display of multiple Skechers sneakers in a store.
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    Skechers sues Marc Fisher, Authentic Brands Group over shoe design

    The footwear giant says a Rockport shoe design infringes on its patented slip-in style.

    By • Sept. 12, 2024
  • A well-lit store in an indoor mall has a sign in the front reading "Louis Vuitton."
    Image attribution tooltip
    Lauren DeCicca via Getty Images
    Image attribution tooltip

    Luxury struggles persist: report

    HSBC sliced its organic growth outlook for 2024 nearly in half, and said the market is seeing its “sixth worst year" in the past two decades.

    By • Sept. 11, 2024
  • Jamey Perry wearing clothes from the Jamey Perry for J.C. Penney fashion line.
    Image attribution tooltip
    Courtesy of J.C. Penney
    Image attribution tooltip

    J.C. Penney debuts apparel line for women who use wheelchairs

    The limited-time collaboration with Jamey Perry is the latest in the department store’s adaptive apparel offering.

    By Tatiana Walk-Morris • Sept. 11, 2024
  • A product shot of a Trashie takeback bag.
    Image attribution tooltip
    Courtesy of Trashie
    Image attribution tooltip

    Steve Madden offers e-commerce credit for recycling old apparel, footwear

    The brand has partnered with Trashie on a recycling and take-back program.

    By • Sept. 11, 2024
  • Norma Delaney is pictured in a professional headshot.
    Image attribution tooltip
    Courtesy of Carhartt
    Image attribution tooltip

    Carhartt names new marketing and creative VP

    Norma Delaney will join the workwear brand after a career at multiple footwear companies, including Hoka, New Balance and Adidas.

    By • Sept. 10, 2024
  • Five people in Old Navy clothing
    Image attribution tooltip
    Courtesy of Old Navy
    Image attribution tooltip
    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By Chris Kelly • Sept. 10, 2024
  • A person in a dark button down shirt looks at the camera.
    Image attribution tooltip
    Courtesy of Sperry
    Image attribution tooltip
    Q&A

    Sperry’s Jonathan Frankel talks licenses, collaborations and what it means to be authentic

    One of the most important elements of a partnership is trust, the North America heritage brand and Aldo product services president said.

    By • Sept. 9, 2024
  • Blue, red and purple store sign saying Patagonia
    Image attribution tooltip
    Michael M. Santiago / Staff via Getty Images
    Image attribution tooltip

    Patagonia to source alternative packaging materials

    The retailer is collaborating with environmental nonprofit Canopy to develop paper products using agricultural waste and non-forest fibers.

    By Kelly Stroh • Updated Sept. 13, 2024
  • A person stands at the end of a runway and waves to the crowd.
    Image attribution tooltip
    Francois Durand via Getty Images
    Image attribution tooltip

    Givenchy names Sarah Burton creative director

    The LVMH-owned house has not had a person in the role since last year’s departure of Matthew M. Williams.

    By • Sept. 9, 2024
  • A model sits on a tennis court in front of the net.
    Image attribution tooltip
    Courtesy of Afterpay
    Image attribution tooltip

    Rowing Blazers launches Arthur Ashe collection through Afterpay

    The five-piece, tennis-inspired line is designed to connect with “next-gen shoppers.”

    By • Sept. 9, 2024
  • A closeup of purple Converse hightop shoes in a store display in a box.
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    G-III lands licensing deal for Converse apparel

    The addition of the Nike-owned brand offers the company an opportunity to reach a “differentiated consumer,” its CEO said.

    By • Sept. 6, 2024
  • Pedestrians enter a storefront.
    Image attribution tooltip
    Ethan Swope via Getty Images
    Image attribution tooltip

    Birkenstock program members spend 25% more than other consumers

    The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.

    By Kristen Doerer • Updated Sept. 5, 2024
  • Models walk the runway wearing items from Tommy Hilfiger.
    Image attribution tooltip
    JP Yim via Getty Images
    Image attribution tooltip

    PVH Corp. appoints new CEO of EMEA

    Fredrik Olsson joins the Calvin Klein and Tommy Hilfiger parent company after leading Dubai-based Max Fashion.

    By • Sept. 5, 2024