Brands

  • Meryll Rogge in a professional headshot.
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    Courtesy of Gretar Gunnlaugsson/OTB
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    Marni appoints new creative director

    Meryll Rogge will succeed Francesco Risso, who left the OTB-owned house last month.

    By • July 15, 2025
  • A person stretches across barstools at a diner.
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    Courtesy of Levi Strauss & Co.
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    Levi’s ups guidance despite tariff impact

    The brand is leaning on partnerships with Beyoncé, Shaboozey and Nike as it works to boost its direct-to-consumer channel worldwide.

    By Daphne Howland • July 15, 2025
  • A group of models wearing clothes by designer Willy Chavarria pose on steps, flanked by potted palm trees. Explore the Trendlineâž”
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    Thierry Chesnot via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2025, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • A group of people in a Gen Phoenix factory stand by a pile of material. A person holds the material.
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    Courtesy of Gen Phoenix
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    Tapestry increases stake in recycled leather maker

    The Coach owner signed a supply agreement and is participating in Gen Phoenix’s $15 million funding round.

    By • July 15, 2025
  • A laptop displaying the Shein website and a phone displaying the Shein logo.
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    Ben Montgomery via Getty Images
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    Shein faces class action lawsuit over marketing texts

    The fast fashion giant is accused of repeatedly texting those on the national Do-Not-Call registry.

    By • July 14, 2025
  • On a sidewalk, multiple handbags are displayed with handles wrapped in paper.
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    Spencer Platt via Getty Images
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    Counterfeit market continues to grow in US

    The number of products tested for authenticity grew “by the millions” last year, according to luxury authentication platform Entrupy.

    By Howard Ruben • July 14, 2025
  • An interior view of a Brunello Cucinelli boutique.
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    Claudio Lavenia/Getty Images for Brunello Cucinelli via Getty Images
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    Brunello Cucinelli continues upward trend in tough economy

    The Italy-based fashion house reaffirmed its projection of double-digit growth for the fiscal year amid mixed results for the overall luxury sector.

    By • July 11, 2025
  • The exterior of a Burberry store features two flags displaying the brand's logos.
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    Carl Court via Getty Images
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    Analysts say ‘it’s a sobering time for luxury sales’

    In a preview of July revenue releases from LVMH, Richemont, Burberry and others, HSBC said that Liberation Day tariff announcements negatively impacted the market in April.

    By • July 11, 2025
  • Samuel L. Jackson for Adidas Originals
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    Courtesy of Adidas
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    Adidas unites superstars across music, sports, fashion in culture play

    Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott and more.

    By Chris Kelly • July 11, 2025
  • A corporate headshot of designer Nicole Miller.
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    Courtesy of Nicole Miller
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    Nicole Miller signs licensing partnership for Latin America

    The deal with Tycoon Enterprises will launch the New York-based lifestyle brand next year in key markets throughout the region, prioritizing Mexico.

    By • July 10, 2025
  • An exterior of a Mulberry store, with a fake telephone box outside of it. Two mannequins are in the window display.
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    Clemens Bilan/Getty Images for Mulberry via Getty Images
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    Mulberry raises $27M to accelerate turnaround strategy

    The funding round was announced at the same time the company reported a 21% revenue decline for its latest fiscal year.

    By • July 10, 2025
  • Levi's storefront
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    Kaarin Moore/Fashion Dive
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    Levi Strauss to lay off hundreds with Kentucky distribution center closure

    The company is changing its distribution strategy from an owned model to a mix of owned and third-party operated centers.

    By Kaarin Moore • July 9, 2025
  • A man waves a tennis racket and wears tennis clothing.
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    Courtesy of Authentic Brands Group
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    Brooks Brothers collabs with Prince on tennis capsule

    The co-branded collection features tops and track sets, and its July launch coincides with the Wimbledon Championships in England.

    By • July 9, 2025
  • An aerial photo shows an area of trees next to an area where trees have been removed.
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    Mario Tama via Getty Images
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    Coach’s leather could pose deforestation threat: report

    An investigation by environmental nonprofit Earthsight said the Tapestry-owned brand is at risk of sourcing leather linked to illegal cattle ranching in Brazil.

    By • July 8, 2025
  • A closeup of a Shein sign on a wall.
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    The image by Dick Thomas Johnson is licensed under CC BY 2.0
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    Shein fined $47M for misleading promotions in France

    An investigation by the country’s antitrust authority found that more than half of the fast fashion company’s promotions involved no real price reduction.

    By • July 7, 2025
  • In a mall, a person rides an escalator in front of a Steve madden store.
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    Kevin Frayer via Getty Images
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    Steve Madden’s chief merchandising officer exits

    Karla Frieders voluntarily resigned after more than 26 years with the company, and there are no plans to appoint a successor.

    By • July 7, 2025
  • A black "Lululemon" sign features the red and white brand logo and white lettering, hanging in front of a leafy tree.
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    Daphne Howland/Fashion Dive
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    Can Lululemon make a federal case out of ‘dupe culture’?

    In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on social media.

    By Daphne Howland • July 7, 2025
  • The interior of a Brandy Melville store.
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    The image by Phillip Pessar is licensed under CC BY 2.0
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    Brandy Melville sues Shein for copyright infringement, unfair competition

    Shein is accused of selling an item based on a Brandy Melville photo and sending a dupe instead, a lawsuit says.

    By • July 2, 2025
  • A person walks in front of a Nike store.
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    Kevin Frayer/Getty Images via Getty Images
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    As revenue falls 10%, Nike preps for $1B tariff hit

    At the same time, the brand is restructuring teams around key sports and touted “significant progress” on rightsizing its classic footwear franchises.

    By Cara Salpini • July 2, 2025
  • A woman in jeans, a white T-shirt and high heels walks at the end of a runway.
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    JP Yim via Getty Images
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    Victoria Beckham inks eyewear deal with Safilo

    The 10-year global agreement includes both optical and sun lines and is set to debut in January 2026.

    By • July 2, 2025
  • Brendan Dunne is pictured in front of shelves staked with shoe boxes.
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    Courtesy of Hyeonwoo Lee/Magazine B.
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    StockX names sneaker veteran as senior director of community, engagement

    Brendan Dunne will also become a brand ambassador for the resale platform.

    By • Updated July 1, 2025
  • A Saks store in Chicago.
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    Kaarin Moore/Fashion Dive
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    Saks Global $600M deal with bondholders includes $200M in new financing

    As the holidays loom and past vendor payments come due, the package replaces a previous proposal for $350 million in new financing.

    By Daphne Howland • July 1, 2025
  • An exterior of a Vera Wang store.
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    Courtesy of WHP Global
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    Vera Wang to launch ready-to-wear in Europe through new licensing agreement

    Following the acquisition by WHP Global earlier this year, the brand will create womenswear and menswear lines to be distributed across the continent.

    By • June 30, 2025
  • A person is seen shopping at a grocery store.
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    Spencer Platt via Getty Images
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    Consumers care about climate change and expect businesses to act, new report finds

    A study from Getty Images found that the vast majority of consumers believe businesses should use their resources to improve society and the environment.

    By Lauren Schenkman • June 30, 2025
  • A woman stands at a podium and speaks into a microphone. Behind her is an American flag.
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    Andrew Harnik via Getty Images
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    K-leather ban reintroduced in US Senate

    The Kangaroo Protection Act prohibits the sale and manufacturing of products made from kangaroo skin and carries fines of up to $10,000.

    By • June 27, 2025
  • A closeup of a phone homescreen showcasing the Temu and Shein apps.
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    Stock via Getty Images
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    Customers are ditching Shein and Temu. Can Amazon win them over?

    Third-party sellers that fulfill orders through the e-commerce giant’s network may stand to gain as the fast fashion giants face heightened tariffs.

    By • June 27, 2025