Technology: Page 8
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EBay acquires tech company Certilogo to boost secondhand fashion authentication
Certilogo uses digital tech to give consumers access to information about products and confirm their authenticity.
By Tatiana Walk-Morris • May 18, 2023 -
Parsons hosts digital Roblox-branded fashion showcase
Student designers will display and sell their virtual apparel creations in conjunction with a new course collaboration aimed at exploring metaverse trends.
By Lara Ewen • May 16, 2023 -
Shein invests $70M toward upgrading its supply chain
The company hopes its five-year financial commitment will improve conditions at its third-party manufacturing suppliers.
By Howard Ruben • May 16, 2023 -
Poshmark is a leader in the online fashion resale market: report
More consumers are comfortable with secondhand clothing even as discretionary spending is down, according to Earnest Analytics.
By Laurel Deppen • May 15, 2023 -
Deep Dive
Out of fashion: Apparel manufacturing needs a tech update
Tied to fax machines and Excel spreadsheets, many companies are resistant to change and slow to adapt to new ways of doing business.
By Krishna Thakker • May 10, 2023 -
ThredUp lists on alternative stock exchange
The resale company will commit to a vision for sustainable and inclusive business practices on the Long-Term Stock Exchange.
By Nate Delesline III • May 9, 2023 -
Farfetch launches European commercial partnership with Reebok
The new digital platforms are part of a larger plan by Reebok owner Authentic Brands Group to reposition its European e-commerce sites and expand its luxury product offerings.
By Lara Ewen • May 3, 2023 -
Nordstrom cuts tech workforce
The layoffs come weeks after the company named a new chief technology and information officer.
By Kaarin Moore • May 2, 2023 -
EBay introduces ‘Certified by Brand’ luxury resale program
The marketplace allows brands to scale their secondary market efforts, while shoppers gain access to more authenticated watches, handbags and jewelry.
By Tatiana Walk-Morris • May 1, 2023 -
Athleisure’s prominence may stand the test of time, other trends may not: Bolt report
Artificial intelligence was another big part of the report, which may become a mainstay in shopping for fashion online.
By Laurel Deppen • April 27, 2023 -
Retrieved from FashionWeek.ai; Maison Meta; Trendland on April 21, 2023
Over 130 collections debut at AI Fashion Week
After designers showcase their virtual collections, three winners will go on to create real-world versions of their apparel.
By Natalie Schwartz • April 21, 2023 -
Lululemon debuts plant-based nylon shirts
Made in collaboration with sustainable materials company Geno, the products have the same lightweight feel as its other apparel, the company said.
By Cara Salpini • April 20, 2023 -
H&M Foundation funds tech to reduce microplastics in wastewater
The fast fashion giant’s charitable arm supported the technology as part of its five-year Planet First program, a $12 million investment.
By Laurel Deppen • April 20, 2023 -
Retrieved from American Eagle on April 14, 2023
American Eagle brings secondhand clothing shop to Snapchat
The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.
By Jessica Hammers • April 17, 2023 -
Gucci, Vans team up for Roblox scavenger hunt
The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.
By Sara Karlovitch • April 14, 2023 -
Syky launches luxury fashion incubator for digital designers
The platform’s founder hopes the initiative will serve as a springboard for the next generation of luxury fashion houses that are designing in the physical and online world.
By Natalie Schwartz • April 12, 2023 -
Deep Dive
Outsiders are taking over fashion companies. Are they here to stay?
Fashion companies are looking beyond their ranks to find leaders who are well versed in technology and supply chain issues.
By Christopher Blomquist • April 3, 2023 -
Here’s what traditional and digital brands did for Metaverse Fashion Week
Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.
By Natalie Schwartz • March 31, 2023 -
G-Star Raw creates AI-designed denim
A 12-piece collection was created using the Midjourney app, and one style has been manufactured for display purposes.
By Lara Ewen • March 29, 2023 -
Levi’s to test AI models to expand the brand’s online diversity
The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.
By Natalie Schwartz • March 24, 2023 -
Retrieved from Piqsels.
Mobile leads e-commerce activity among fashion consumers, report finds
Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.
By Lara Ewen • March 22, 2023 -
Resale fashion search engine launches
Chinese tech company DejaWooo received its first seed investment in 2021 and last week announced the launch of its platform.
By Xanayra Marin-Lopez • March 21, 2023 -
Clinique launches virtual lab
The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront.
By Tatiana Walk-Morris • March 21, 2023 -
Deep Dive
Fashion makeover: 5 ways to rethink the industry in 2023
Analysts say brands have to look beyond NFTs and buzzy collaborations to bring greater agility to its supply chain, transparency to its sustainability efforts and practicality to its tech adoption.
By Lara Ewen , Shaun Lucas • March 20, 2023 -
Fashion drops to second behind tech for most likely splurge in 2023, report finds
Clothing and fashion ranked among the top planned spending splurges for 16- to 24-year-olds, according to 5W Public Relations and Censuswide.
By Lara Ewen • March 13, 2023