American Eagle brings secondhand clothing shop to Snapchat

The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.

By Jessica Deyo • April 17, 2023

Gucci, Vans team up for Roblox scavenger hunt

The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

By Sara Karlovitch • April 14, 2023

Explore the Trendline➔

Technology trends shaping fashion

Technology is continuing to provide new ways to address challenges in circularity, supply chain and apparel afterlife issues. 

By Fashion Dive staff

Syky launches luxury fashion incubator for digital designers

The platform’s founder hopes the initiative will serve as a springboard for the next generation of luxury fashion houses that are designing in the physical and online world.

By Natalie Schwartz • April 12, 2023

Outsiders are taking over fashion companies. Are they here to stay?

Fashion companies are looking beyond their ranks to find leaders who are well versed in technology and supply chain issues.

By Christopher Blomquist • April 3, 2023

Here’s what traditional and digital brands did for Metaverse Fashion Week

Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.

By Natalie Schwartz • March 31, 2023

G-Star Raw creates AI-designed denim

A 12-piece collection was created using the Midjourney app, and one style has been manufactured for display purposes.

By Lara Ewen • March 29, 2023

Levi’s to test AI models to expand the brand’s online diversity

The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.

By Natalie Schwartz • March 24, 2023

Mobile leads e-commerce activity among fashion consumers, report finds

Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

By Lara Ewen • March 22, 2023

Resale fashion search engine launches

Chinese tech company DejaWooo received its first seed investment in 2021 and last week announced the launch of its platform.

By Xanayra Marin-Lopez • March 21, 2023

Clinique launches virtual lab

The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront. 

By Tatiana Walk-Morris • March 21, 2023

Fashion makeover: 5 ways to rethink the industry in 2023

Analysts say brands have to look beyond NFTs and buzzy collaborations to bring greater agility to its supply chain, transparency to its sustainability efforts and practicality to its tech adoption. 

By Lara Ewen , Shaun Lucas • March 20, 2023

Fashion drops to second behind tech for most likely splurge in 2023, report finds

Clothing and fashion ranked among the top planned spending splurges for 16- to 24-year-olds, according to 5W Public Relations and Censuswide.

By Lara Ewen • March 13, 2023

Maybelline enlists its first-ever digital avatar for mascara launch

The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

By Jessica Deyo • Feb. 28, 2023

‘MetaBirkin’ NFT creator to appeal Hermès trademark verdict

A jury ruled against Mason Rothschild and his drawings of fur-covered luxury bags. His attorneys say the new technology doesn’t cancel the First Amendment’s protection of artwork.

By Daphne Howland • Feb. 10, 2023