Technology: Page 2

  • A brand image of Coach, Roblox and Zepeto's collaboration with virtual avatars dressed in Coach apparel.
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    Courtesy of Coach, Roblox, Zepeto
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    Coach brings Spring 2024 collection to the metaverse

    The Tapestry brand introduced virtual wearables and other features to Roblox and Zepeto in an effort to better reach Generation Z.

    By Xanayra Marin-Lopez • July 29, 2024
  • Textile, clothing
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    Aziz Shamuratov via Getty Images
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    Debrand aims to scale textile recycling in US amid growing brand and policy demand

    WM-backed Debrand’s expansion into the U.S. aims to strengthen textile sorting and recycling infrastructure in North America. Factors like chemical recycling and EPR could influence the market for textile recycling.

    By Megan Quinn • July 18, 2024
  • Three phones show people in dresses Explore the Trendline➔
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    Courtesy of Google
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    Trendline

    Technology trends shaping fashion

    Technology is continuing to provide new ways to address challenges in circularity, supply chain and apparel afterlife issues. 

    By Fashion Dive staff
  • A man in a suit strolls past a closed Ralph Lauren store in the evening.
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    Hollie Adams via Getty Images
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    Ralph Lauren hires Levi’s exec as new tech chief

    Christopher Conrad is taking over as chief digital and technology officer ahead of Janet Sherlock’s upcoming retirement.

    By Lindsey Wilkinson • July 17, 2024
  • An interior view of Jeanologia's new Miami hub. Multiple pairs of jeans of different cuts and shades are on the ground in an office space.
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    Courtesy of Jeanologia
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    Sustainable garment tech hub to open in Miami

    Spain-based Jeanologia is opening the production center as it looks to expand its presence in the U.S.

    By • July 9, 2024
  • Jay Gaines is pictured for a professional headshot in front of a grey background.
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    Courtesy of Worldly
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    Worldly expands C-suite with 2 new hires

    Kevin Vranes and Jay Gaines were brought in to work on product innovation and marketing as the sustainability data platform looks to expand its reach.

    By • July 1, 2024
  • Four people stand for a professional headshot.
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    Courtesy of TrusTrace
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    TrusTrace upgrades forced labor screening

    The platform’s supply chain tool uses AI to reduce “the likelihood of human error” and help fashion brands with regulatory compliance.

    By • June 28, 2024
  • A lit-up storefront at dusk.
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    Courtesy of Gap Inc.
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    Gap Inc. names new CTO

    Like CEO Richard Dickson, Sven Gerjets joins the apparel company from Mattel where he served as its chief technology officer.

    By Tatiana Walk-Morris • June 20, 2024
  • A brand image of Fibretrace's device that can identify the origin of a fiber.
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    Courtesy of Fibretrace
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    Target, FibreTrace and Cargill partner to verify raw cotton

    Luminescent pigments are integrated into raw cotton to track it throughout the global supply chain to verify U.S. and Brazilian cotton.

    By Xanayra Marin-Lopez • June 17, 2024
  • Clothes of various styles and colors hang on hangers on a clothing rack during New York Fashion Week.
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    Ben Gabbe via Getty Images
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    Revive raises $3.5M seed investment

    The company, which helps brands manage inventory damaged during the return process, plans to use the new funding to boost its platform.

    By Howard Ruben • June 10, 2024
  • Models walk in a line between metallic warehouse shelves lined with boxes.
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    Andreas Rentz via Getty Images
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    OTB implements tracking and certification technology

    Diesel confiscated almost 44,000 counterfeit bags in China as its parent company implements NFT certification for its luxury lines.

    By • June 6, 2024
  • A person in a black-and-white checked suit carries a black quilted bag.
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    David Dee Delgado via Getty Images
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    Mytheresa and Vestiaire Collective expand partnership

    The luxury digital platform will allow all customers in Europe and the U.S. to receive store credit when they sell their pre-worn designer goods.

    By • May 29, 2024
  • Reebok
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    Courtesy of Reebok
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    Reebok spins photo memories into custom digital sneakers with AI tool

    An Instagram chat feature that allows consumers to create virtual footwear for use in popular games including Fortnite and Roblox.

    By Peter Adams • May 17, 2024
  • A pair of underwear and a bralette with cats and planets on it, as well as a model wearing the set. Text reads "Celestial cats in outer space."
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    Courtesy of Adore Me
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    Adore Me launches AI design tool

    AM by You, which uses generative AI, allows consumers to create their own customized bralette and panty set.

    By Howard Ruben • May 14, 2024
  • Colin Browne is seen in a professional headshot.
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    Courtesy of Cascale
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    Cascale’s new CEO is approaching the role as a mission

    Colin Browne, most recently of Under Armour, was appointed shortly after the nonprofit coalition's rebrand.

    By • May 7, 2024
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    Permission granted by Bold Metrics
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    Sponsored by Bold Metrics

    Unlocking the future of apparel fit and sizing: 5 crucial factors for brands evaluating size and fit technology

    From digital twins to virtual try-ons and avatars, there's a wealth of innovative solutions available to help brands better understand and meet the needs of their customers.

    April 22, 2024
  • Three people walking down an asphalt path in formalwear.
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    Courtesy of Knot Standard
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    Billy Reid acquires Knot Standard’s DTC business

    As part of the deal, the fashion brand will take over the DTC brand’s stores and start using its AI-based made-to-measure software in all its locations.

    By Cara Salpini • April 16, 2024
  • A Rent the Runway subscriber searches the company's "closet in the cloud" on mobile.
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    Permission granted by Rent the Runway
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    Rent the Runway turns to resale, advertising in renewed growth push

    The apparel rental service beat expectations in Q4 and struck a note of confidence, saying its restructuring earlier this year wasn’t just about cuts.

    By Daphne Howland • April 12, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    Shein, Temu have high customer overlap with TikTok Shop: report

    Even while facing a potential ban in the U.S., an Earnest Analytics report finds the platform is dominating social shopping. 

    By Tatiana Walk-Morris • April 8, 2024
  • A person wearing white gloves holds up a vintage Dior saddle bag against a white background.
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    Courtesy of Vestiaire Collective
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    Vestiaire Collective relaunches vintage category

    The resale platform’s Archive Room includes more than 250,000 items, and the company plans to roll out monthly themed curation events.

    By • April 1, 2024
  • Bulk fabric ready for recycling sits in warehouse.
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    Retrieved from Renewcell on March 19, 2024
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    Renewcell extends deadline for purchase offers

    Potential buyers have until March 28 to submit bids following the textile waste recycling company’s bankruptcy filing last month.

    By • March 19, 2024
  • Photo of colourful rolls of fabrics, at a fabric warehouse.
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    wsfurlan via Getty Images
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    Sponsored by CGS

    Top 2024 challenges and priorities

    Embracing technology, automating processes and digitally connecting operations are crucial for greater visibility, transparency, efficiency and cost control. 

    March 18, 2024
  • A piece of material made from Infinited Fiber is pictured outdoors.
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    Courtesy of Infinited Fiber
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    Textile recycling company Infinited Fiber closes $43.8M funding round

    The news comes after Renewcell, its competitor in the recycled materials space, filed for bankruptcy due to lack of funding.

    By • March 14, 2024
  • A person with a ponytail holds two thick exercise ropes and wears a cropped workout top and leggings.
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    Courtesy of Athleta
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    Gap Inc. will begin using regenerated polyester in Athleta apparel

    Cycora, a material from textile science manufacturer Ambercycle, is expected to show up in the athleticwear brand's clothing beginning in 2026.

    By • March 6, 2024
  • A sign on a J. Crew store on 5th Avenue in New York City.
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    Bryan Thomas via Getty Images
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    J.Crew launches swimwear takeback program

    The recycling initiative, in partnership with SuperCircle, will give consumers shopping credit in exchange for used bathing suits from any brand.

    By Howard Ruben • March 4, 2024
  • Zulily's webpage
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    Courtesy of Zulily
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    Zulily IP assets put up for sale

    The sale includes customer data, domain names, over 200 trademarks and code for the Zulily proprietary app. 

    By Tatiana Walk-Morris • March 1, 2024