Technology

  • A close up of a person's hands working on a piece of leather.
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    Courtesy of MycoWorks
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    Biomaterials firm launches DTC mycelium leather

    MycoWorks is selling its Reishi material in sample kits and by the sheet.

    By • Feb. 27, 2025
  • A Fabletics storefront
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    Courtesy of Fabletics
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    Fabletics targets demand planning, inventory management

    The apparel company will build a forecasting model using Blue Yonder’s supply chain planning solutions.

    By Kelly Stroh • Feb. 26, 2025
  • Three phones show people in dresses Explore the Trendline➔
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    Courtesy of Google
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    Trendline

    Technology trends shaping fashion

    Technology is continuing to provide new ways to address challenges in circularity, supply chain and apparel afterlife issues. 

    By Fashion Dive staff
  • Against a blue background, a hand in a rubber glove holds onto the edge of a red transparent sheet of Lunaform material as it floats away.
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    Courtesy of Gozen
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    Biomaterials firm Gozen increases production with new factory, product range

    The company’s Lunaform nanocellulose leather alternative was used by Balenciaga and will now be produced at scale.

    By • Feb. 25, 2025
  • A person holds a credit card and sits with a laptop on her lap. The screen is open to show a shopping website.
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    FG Trade via Getty Images
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    Generational differences govern online fashion shopping behavior: report

    Older customers prioritized discounts and younger shoppers said they were especially motivated by products that offered high quality, according to a new report from Wunderkind.

    By Howard Ruben • Feb. 24, 2025
  • IWD Planogram software
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    Permission granted by IWD Retail Software
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    Sponsored by IWD Retail Software

    How Dermalogica plans for elevated in-store experiences: Q&A

    Dermalogica cut the percent of the time they spent doing plannograms from 80% to 25% with IWD. Learn how to achieve retail excellence and boost efficiency today!

    By Caroline Desmasures • Feb. 24, 2025
  • A Shein popup storefront. Two people stand in front of the doors wearing Shein T-shirts.
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    The image by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY-SA 4.0
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    Shein must detail its recommendation system to EU Commission

    The fast fashion giant also needs to provide information on how it protects user data and mitigates risks relating to consumer protection.

    By • Feb. 12, 2025
  • A Shein storefront in a mall. The windows read Shein and there are mannequins.
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    The image by DMCGN is licensed under CC BY 4.0
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    Shein develops polyester recycling process

    The fast fashion company intends to transition to using 31% recycled polyester in its clothing by 2030.

    By Howard Ruben • Jan. 31, 2025
  • Models in colorful gowns walk the runway.
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    Arturo Holmes via Getty Images
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    Fashion outlook 2025: What to expect in the year ahead

    As the industry shifts toward a more sustainable future, it’s also facing creative and C-suite changes, legal hurdles and challenges in the luxury sector.

    By • Jan. 31, 2025
  • A Nike storefront at night in London.
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    Jordan Peck/Getty Images for Nike via Getty Images
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    Deep Dive

    5 fashion lawsuits and legal trends to watch in 2025

    Though some high profile disputes were resolved last year, others are still pending with bigger implications for the industry at large.

    By • Jan. 30, 2025
  • A selection of products is shown on a flat background, including several neutral color jackets, a piece of jewelry shaped like a cherry, and a brown pair of Ugg boots.
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    Courtesy of Lyst Index
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    Miu Miu retains status as world’s hottest brand: report

    Coach, Saint Laurent and Ugg were also top picks in the newly released fourth quarter 2024 Lyst Index.

    By • Jan. 29, 2025
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By Peter Adams • Jan. 21, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By Peter Adams • Jan. 17, 2025
  • Kim Kardashian poses in a white dress in front of a red curtain backdrop.
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    Emma McIntyre/Getty Images for Academy Museum of Motion Pictures via Getty Images
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    Kim Kardashian was the top US fashion influencer in 2024

    More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

    By • Jan. 15, 2025
  • A closeup of a pattern Shein is using to print on jeans.
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    Courtesy of Shein
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    Shein unveils denim printing process designed to reduce water, energy use

    The fast fashion giant said the number of products it created using the tech increased by 90% last year.

    By • Jan. 10, 2025
  • Models walk the runway beneath an elaborate light fixture.
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    Francois Durand via Getty Images
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    Deep Dive

    5 fashion industry trends to watch in 2025

    Sourcing and sustainability challenges will hit home as luxury and corporate shifts reshape the global fashion landscape.

    By • Jan. 8, 2025
  • A person talks to a chatbot on their phone
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    Sitthiphong via Getty Images
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    Concerns linger even as consumers embrace generative AI

    Generative AI can drive convenience, but Deloitte and Gartner experts say transparency is necessary to win over wary consumers.

    By Bryan Wassel • Jan. 8, 2025
  • Models walk parallel runways surrounded by onlookers.
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    Roy Rochlin via Getty Images
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    Fashion Workers Act signed into law in New York

    The legislation requires model management firms to register with the state and offers protections against AI and exploitation.

    By • Jan. 3, 2025
  • A Farfetch shopping bag sits on an orange seat.
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    The image by [email protected] is licensed under CC BY-SA 2.0
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    Perfect Corp expands into luxury fashion with Wannaby acquisition

    The company was acquired from Farfetch so Perfect Corp can broaden its virtual try-on capabilities into categories like shoes, bags and apparel. 

    By Kaarin Moore • Jan. 3, 2025
  • Two women in white lab coats that read "Rubi" stand with crossed arms and smile at the camera.
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    Courtesy of Rubi
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    Materials technology firm awarded $1M grant

    Rubi, which already has partnerships with H&M, Patagonia and Reformation, said it will use the funds to scale and eventually commercialize its carbon-to-cellulose platform.

    By • Dec. 12, 2024
  • E.l.f.'s Virtual Luxe Lounge created by Obsess.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

    The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

    By Jessica Deyo • Dec. 6, 2024
  • Large packages of Recover's recycled material are packaged and placed on top of eachother.
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    Courtesy of Recover
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    Sustainable materials company to open new production center in Vietnam

    Recover’s latest facility, coming in 2025, will have the capacity to produce 10,000 metric tons of its recycled cotton and polyester material.

    By • Dec. 4, 2024
  • Three side by side images of a model holding a bag which is crocheted from T-shirt scraps
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    Screenshot: The Or Foundation

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    Upcycled clothing, accessories collection launches on Vestiaire Collective

    The project, supported by the Or Foundation, includes pieces made by 11 Ghanaian designers and sourced from Accra’s Kantamanto Market.

    By • Dec. 3, 2024
  • An aerial view of a Shein building with its parking lot.
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    Courtesy of Shein
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    Shein facility receives certification for zero-waste, landfill management

    The accreditation helps with the fast fashion company’s strategy to show it is implementing new recycling initiatives.

    By • Updated Nov. 26, 2024
  • Cranes in a port.
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    Luke Dray via Getty Images
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    AAFA calls on ILA and USMX to avoid strike, resume negotiations

    The trade organization also asked the Biden Administration to expand its efforts in protecting international shipping lanes in the Red Sea from attacks.

    By • Nov. 22, 2024
  • A handbag made with Faircraft leather sits on a lighted platform.
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    Courtesy of Faircraft
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    Lab-grown leather firm Faircraft raises $16M

    The startup says it’s already working with major luxury brands and will use the investment to expand its science team and production capabilities.

    By • Nov. 21, 2024