Technology

  • Three phones show people in dresses
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    Courtesy of Google
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    Google Shopping launches virtual dress try-ons in the US

    The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.

    By • Sept. 6, 2024
  • Models pose in a white room wiht multiple mirrors showcasing preowned items.
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    Courtesy of eBay
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    EBay launches Pre-Loved Fashion Week

    The resale platform will host shoppable events in New York and London ahead of each city’s official fashion weeks, as well as daily drops of pre-owned designer items.

    By • Aug. 30, 2024
  • An orange sweater with an overlay of a QR code
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    Retrieved from TrusTrace on August 28, 2024
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    How to prepare for the EU’s Digital Product Passport Law

    New legislation will require brands to attach digital supply chain records to almost every product in Europe, including apparel. Here’s how to get started.

    By Lauren Schenkman • Aug. 29, 2024
  • Four white sneakers with contrasting dark stripes are posed on a tri-tone background.
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    Courtesy of Unified Commerce Group
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    Steve Madden sells Greats to Unified Commerce Group

    The upscale sneaker label will join apparel brands Frank And Oak and Spiritual Gangster on the growing retail platform.

    By • Aug. 20, 2024
  • A person works in a Repreve factory, watching over yarn and fiber in a machine.
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    Retrieved from Repreve on August 20, 2024
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    Repreve launches filament yarn, insulation materials made from recycled polyester

    The new products are part of holding company Unifi’s goal to recycle 1.5 billion T-shirts’ worth of textile waste by 2030.

    By • Aug. 20, 2024
  • A person finds a T-shirt from a Goodwill outlet bin and holds it up to examine it. Next to the person is a cart filled with other clothing items.
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    Spencer Platt via Getty Images
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    Goodwill launches secondhand textile traceability study

    The new effort follows a two-year pilot program in which the nonprofit found that about 60% of the studied material was recyclable through existing tech.

    By • Aug. 16, 2024
  • Spools of thread on a weaving machine
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    Courtesy of Unspun
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    Unspun raises $32M for 3D weaving machines

    The company plans to expand the use of its technology to localize manufacturing capabilities across North America and Europe.

    By • July 31, 2024
  • A brand image of Coach, Roblox and Zepeto's collaboration with virtual avatars dressed in Coach apparel.
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    Courtesy of Coach, Roblox, Zepeto
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    Coach brings Spring 2024 collection to the metaverse

    The Tapestry brand introduced virtual wearables and other features to Roblox and Zepeto in an effort to better reach Generation Z.

    By Xanayra Marin-Lopez • July 29, 2024
  • Textile, clothing
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    Aziz Shamuratov via Getty Images
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    Debrand aims to scale textile recycling in US amid growing brand and policy demand

    WM-backed Debrand’s expansion into the U.S. aims to strengthen textile sorting and recycling infrastructure in North America. Factors like chemical recycling and EPR could influence the market for textile recycling.

    By Megan Quinn • July 18, 2024
  • A man in a suit strolls past a closed Ralph Lauren store in the evening.
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    Hollie Adams via Getty Images
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    Ralph Lauren hires Levi’s exec as new tech chief

    Christopher Conrad is taking over as chief digital and technology officer ahead of Janet Sherlock’s upcoming retirement.

    By Lindsey Wilkinson • July 17, 2024
  • An interior view of Jeanologia's new Miami hub. Multiple pairs of jeans of different cuts and shades are on the ground in an office space.
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    Courtesy of Jeanologia
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    Sustainable garment tech hub to open in Miami

    Spain-based Jeanologia is opening the production center as it looks to expand its presence in the U.S.

    By • July 9, 2024
  • Jay Gaines is pictured for a professional headshot in front of a grey background.
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    Courtesy of Worldly
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    Worldly expands C-suite with 2 new hires

    Kevin Vranes and Jay Gaines were brought in to work on product innovation and marketing as the sustainability data platform looks to expand its reach.

    By • July 1, 2024
  • Four people stand for a professional headshot.
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    Courtesy of TrusTrace
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    TrusTrace upgrades forced labor screening

    The platform’s supply chain tool uses AI to reduce “the likelihood of human error” and help fashion brands with regulatory compliance.

    By • June 28, 2024
  • A lit-up storefront at dusk.
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    Courtesy of Gap Inc.
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    Gap Inc. names new CTO

    Like CEO Richard Dickson, Sven Gerjets joins the apparel company from Mattel where he served as its chief technology officer.

    By Tatiana Walk-Morris • June 20, 2024
  • A brand image of Fibretrace's device that can identify the origin of a fiber.
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    Courtesy of Fibretrace
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    Target, FibreTrace and Cargill partner to verify raw cotton

    Luminescent pigments are integrated into raw cotton to track it throughout the global supply chain to verify U.S. and Brazilian cotton.

    By Xanayra Marin-Lopez • June 17, 2024
  • Clothes of various styles and colors hang on hangers on a clothing rack during New York Fashion Week.
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    Ben Gabbe via Getty Images
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    Revive raises $3.5M seed investment

    The company, which helps brands manage inventory damaged during the return process, plans to use the new funding to boost its platform.

    By Howard Ruben • June 10, 2024
  • Models walk in a line between metallic warehouse shelves lined with boxes.
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    Andreas Rentz via Getty Images
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    OTB implements tracking and certification technology

    Diesel confiscated almost 44,000 counterfeit bags in China as its parent company implements NFT certification for its luxury lines.

    By • June 6, 2024
  • A person in a black-and-white checked suit carries a black quilted bag.
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    David Dee Delgado via Getty Images
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    Mytheresa and Vestiaire Collective expand partnership

    The luxury digital platform will allow all customers in Europe and the U.S. to receive store credit when they sell their pre-worn designer goods.

    By • May 29, 2024
  • Reebok
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    Courtesy of Reebok
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    Reebok spins photo memories into custom digital sneakers with AI tool

    An Instagram chat feature that allows consumers to create virtual footwear for use in popular games including Fortnite and Roblox.

    By Peter Adams • May 17, 2024
  • A pair of underwear and a bralette with cats and planets on it, as well as a model wearing the set. Text reads "Celestial cats in outer space."
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    Courtesy of Adore Me
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    Adore Me launches AI design tool

    AM by You, which uses generative AI, allows consumers to create their own customized bralette and panty set.

    By Howard Ruben • May 14, 2024
  • Colin Browne is seen in a professional headshot.
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    Courtesy of Cascale
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    Cascale’s new CEO is approaching the role as a mission

    Colin Browne, most recently of Under Armour, was appointed shortly after the nonprofit coalition's rebrand.

    By • May 7, 2024
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    Permission granted by Bold Metrics
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    Sponsored by Bold Metrics

    Unlocking the future of apparel fit and sizing: 5 crucial factors for brands evaluating size and fit technology

    From digital twins to virtual try-ons and avatars, there's a wealth of innovative solutions available to help brands better understand and meet the needs of their customers.

    April 22, 2024
  • Three people walking down an asphalt path in formalwear.
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    Courtesy of Knot Standard
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    Billy Reid acquires Knot Standard’s DTC business

    As part of the deal, the fashion brand will take over the DTC brand’s stores and start using its AI-based made-to-measure software in all its locations.

    By Cara Salpini • April 16, 2024
  • A Rent the Runway subscriber searches the company's "closet in the cloud" on mobile.
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    Permission granted by Rent the Runway
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    Rent the Runway turns to resale, advertising in renewed growth push

    The apparel rental service beat expectations in Q4 and struck a note of confidence, saying its restructuring earlier this year wasn’t just about cuts.

    By Daphne Howland • April 12, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    Shein, Temu have high customer overlap with TikTok Shop: report

    Even while facing a potential ban in the U.S., an Earnest Analytics report finds the platform is dominating social shopping. 

    By Tatiana Walk-Morris • April 8, 2024