Retail

  • Cosmetic and beauty products
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    Prostock-Studio via Getty Images
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    Mass beauty outpaces prestige in the first half of 2025

    Fragrance was the fastest-growing category in the mass channel, with dollar sales up 17%.

    By Howard Ruben • Aug. 28, 2025
  • Travis Kelce for American Eagle
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    Courtesy of American Eagle
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    American Eagle’s Travis Kelce collab extends celebrity-led marketing streak

    The retailer is linking with the NFL star and freshly minted fiancé to Taylor Swift on a Tru Kolors capsule collection after weathering a media firestorm.

    By Peter Adams • Aug. 28, 2025
  • A Levi's display inside of an Urban Outfitters store
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    Courtesy of Urban Outfitters
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    Urban Outfitters taps Levi’s for its next On Rotation experience

    The space aims to infuse “the energy of a vintage flea market” by featuring both new denim styles as well as vintage pieces like its paper bag jeans.

    By Howard Ruben • Aug. 27, 2025
  • A view of a Buccellati store interior as seen from above.
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    Timothy Hiatt via Getty Images
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    Luxury jewelry sales mixed amid consumer pullback

    The category is down at LVMH and Kering, while Richemont is seeing increased sales.

    By Amber Michelle • Aug. 26, 2025
  • A group of models of diverse ethnicities, sizes and ages wear lingerie in shades of purple, black, lavender and leopard print.
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    Courtesy of Victoria's Secret & Co.
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    Adore Me founder out at Victoria’s Secret & Co.

    Now leading the brand is Christine Vellani, who has worked in merchandising and new business at the lingerie giant for nearly six years.

    By Daphne Howland • Aug. 22, 2025
  • A glowing white "claire's" sign in lowercase block letters adorns a mall store trimmed in purple and dark blue. Windows signs advertise hair and jewelry specials and ear pierciing.
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    Courtesy of Claire's
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    Claire’s strikes $140M private equity takeover deal, pauses store liquidations

    The bankrupt tween accessories retailer had plans to shutter at least 700 stores — possibly twice that — and now most will remain open.

    By Daphne Howland • Aug. 21, 2025
  • Young people model clothes from J.C. Penney's latest assortment.
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    Courtesy of J.C. Penney
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    J.C. Penney debuts Aeropostale, Hurley in fall assortment

    The department store will also carry exclusive designs from JS Jessica Simpson as it pushes forward a style and value brand position.

    By Tatiana Walk-Morris • Aug. 19, 2025
  • Four models stand outside, against a large tree, each wearing Lilly Pulitzer clothing that includes animal print.
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    Courtesy of Lilly Pulitzer
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    Lilly Pulitzer announces Vintage Vault collection

    The limited edition line will feature archival prints and offer multiple drops of women’s and girls’ apparel, with the first capsule launching in August.

    By Howard Ruben • Aug. 13, 2025
  • Actress Zendaya posing on white sandy floor wearing black jacket, tank top and athletic sneakers
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    Courtesy of On's Q2 2025 image library
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    On raises full-year outlook, shrugs off tariff impact

    Currency changes challenged the Swiss brand in Q2, but net sales still rose with direct to consumer leading the way.

    By Dani James • Aug. 13, 2025
  • A sneaker is on display for sale.
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    Laurel Deppen/Fashion Dive
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    Skechers releases Q2 revenue results ahead of planned go-private deal

    A shareholder lawsuit filed to stop the $9.4 billion deal was withdrawn, paving the way for the merger to close this quarter.

    By • Aug. 11, 2025
  • A Saks store in Chicago.
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    Kaarin Moore/Fashion Dive
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    Vendors say Saks Global not following through on overdue payments

    CEO Marc Metrick in February acknowledged a backlog and promised outstanding invoices would be addressed beginning in July.

    By Daphne Howland • Aug. 11, 2025
  • A person in a blue and white striped outfit stands next to a dog.
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    Courtesy of Anthropologie
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    Anthropologie upgrades Maeve private label to stand-alone brand

    Maeve will have its own social channels and stores, with its first branded retail concept opening this fall.

    By Tatiana Walk-Morris • Aug. 6, 2025
  • A model wears clothing from the Gap/Beis collection in front of luggage from the collection.
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    Courtesy of Gap
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    Gap launches apparel, luggage collaboration with Béis

    The 25-piece collection includes travel ready clothing as well as “denim-inspired” bags.

    By • Aug. 4, 2025
  • A large, lit-up sportswear store at night.
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    Courtesy of Adidas
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    Adidas poised to grab market share this year as Nike falters

    Shein, Uniqlo, Skechers and New Balance are also projected to broaden their share of the apparel space, according to GlobalData analysis.

    By Cara Salpini • Aug. 4, 2025
  • A phone user browses Depop's mobile app.
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    Courtesy of Depop
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    Depop names permanent CEO

    Peter Semple, who officially takes the helm on Friday, has been serving in the role on an interim basis since May.

    By Howard Ruben • July 29, 2025
  • The exterior of Hoka's New York City flagship store
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    Courtesy of Elias Parise/Hoka
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    Hoka brick-and-mortar stores ‘the primary venue for full-price sales’

    With the brand’s customers tending to look for price breaks online, Deckers is looking to expand retail partnerships as well as its own stores.

    By Daphne Howland • July 28, 2025
  • Klarna payments.
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    Courtesy of Klarna
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    Klarna users can now list past purchases on Poshmark

    The two companies are offering Posh Credit to first-time Klarna users ahead of the back-to-school shopping season.

    By Xanayra Marin-Lopez • July 25, 2025
  • A customer browses Levi's jeans at a store in Chicago on Jan. 29, 2024.
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    Scott Olson via Getty Images
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    Levi’s boosts inventory to navigate tariff, shipping disruptions

    The apparel maker also expects ongoing transformation initiatives, including a consolidation of its distribution center network, to further insulate it from long-term impacts.

    By Philip Neuffer • July 24, 2025
  • A person packages tailored items from Atelier Society.
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    Courtesy of Atelier Society
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    The startup that wants to modernize tailoring

    Logistics firm Atelier Society wants to change the way consumers and brands navigate garment fit and alterations, according to CEO Sophie Friedfeld-Gebaide.

    By • July 24, 2025
  • Sydney Sweeney for American Eagle's fall 2025 campaign, "Sydney Sweeney Has Great Jeans."
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    Courtesy of American Eagle
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    Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

    CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.

    By Jessica Hammers • July 23, 2025
  • An exterior corner of a Macy's store.
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    Daphne Howland/Fashion Dive
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    Apparel, department stores struggling the most under US trade policy, analysis shows

    A pause in some tariffs lessens the profitability hit, but costs are higher and “the consumer environment remains difficult,” Moody’s Ratings said.

    By Daphne Howland • July 22, 2025
  • A large downtown department store.
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    "Saks Fifth Avenue Chicago" by kzoocowboy is licensed under CC BY 2.0
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    Saks Global struggles continue as Q1 sales, profit decline

    The company beat its own expectations and says it’s making progress, though analysts warn it’s losing customers to Bloomingdale’s and Nordstrom.

    By Daphne Howland • July 21, 2025
  • A person with bobbed hair wearing a dark jacket smiles slightly.
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    Courtesy of Saks Global
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    Saks Global taps Neiman Marcus vet as CFO

    Brandy Richardson was most recently at Tailored Brands and joins the luxury retailer at a financially tricky time.

    By Daphne Howland • July 18, 2025
  • A person holds a mobile device while standing in a clothing store.
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    Jacob Wackerhausen via Getty Images
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    Inflation concerns spur early summer shopping: report

    A national survey from marketing firm Optimove found that consumers were concerned about tariffs and planned to check online prices while shopping in-store.

    By Howard Ruben • July 18, 2025
  • A variety of sunglasses are displayed against a lighted background.
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    fadfebrian via Getty Images
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    6 recent licensing deals that are reshaping the fashion industry

    In the second quarter of 2025, brands looked to expand their global reach and deepen their connection with existing customers.

    By • July 18, 2025