Marketing: Page 6

  • Two individuals wear Lacoste clothing in front of a wall of roller skates.
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    Courtesy of Netflix
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    Netflix shows meet Lacoste’s crocodile in new apparel collection

    Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.”

    By Sara Karlovitch • April 14, 2023
  • An image of Vans World on Roblox, featuring a bridge over water with two pictures of shoes on the shore.
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    Courtesy of Gucci
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    Gucci, Vans team up for Roblox scavenger hunt

    The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

    By Sara Karlovitch • April 14, 2023
  • A group of models in colorful attire show off Keds sneakers against a white backdrop.
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    Retrieved from Keds on April 12, 2023
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    Keds kicks off brand refresh animated by inclusivity, playfulness

    A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February.

    By Peter Adams • April 12, 2023
  • The mall entrance of a brightly light "Forever 21" store.
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    "Forever 21" by Mike Mozart is licensed under CC BY 2.0
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    Forever 21, Nine West collaboration targets multiple generations

    The Y2K-inspired collection brings together two brands from the Authentic Brands Group stable.

    By • April 6, 2023
  • Basketball star Steph Curry holds a basketball with Under Armour founder Kevin Plank.
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    Courtesy of Under Armour
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    Under Armour names Steph Curry president of Curry Brand in expanded partnership

    As part of the deal, Curry’s influence at the brand will now expand to include golf, women’s, youth and sportstyle categories.

    By Cara Salpini • March 31, 2023
  • A woman is standing on a neutral gray background wear a yard-braided black gown in two separate poses
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    Balmain

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    Beyoncé and Balmain collaborate on a collection inspired by her Renaissance album

    The new couture line was revealed the day after the musician’s split from Adidas.

    By • March 27, 2023
  • The label on Levi's jeans
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    Sean Gallup via Getty Images
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    Levi’s to test AI models to expand the brand’s online diversity

    The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.

    By Natalie Schwartz • March 24, 2023
  • A photo illustration of a purse with NFT coins and a recycle symbol.
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    Photo illustration: Shaun Lucas/Industry Dive; Getty Images 

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    Deep Dive

    Fashion makeover: 5 ways to rethink the industry in 2023

    Analysts say brands have to look beyond NFTs and buzzy collaborations to bring greater agility to its supply chain, transparency to its sustainability efforts and practicality to its tech adoption. 

    By , • March 20, 2023
  • "Do the right thing" sculpture at the Nike headquarters in 2018
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    Natalie Behring via Getty Images
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    Nike discontinues use of kangaroo leather, following Puma

    Following the announcement, Adidas is the only remaining major player in the soccer category with ties to the kangaroo leather industry.

    By • March 16, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Fashion Dive
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    Victoria’s Secret will reboot its fashion show this year as turnaround gains traction

    The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.

    By Daphne Howland • March 3, 2023
  • Rihanna walking down a runway for her Fenty x Puma
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    Pascal Le Segretain/Getty Images for Fenty x Puma via Getty Images
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    Fenty, Puma collaboration returns

    Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

    By Dani James • March 1, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Jessica Deyo • Feb. 28, 2023