Marketing

  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By Peter Adams • Jan. 21, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By Peter Adams • Jan. 17, 2025
  • An internal shot of Burberry's shop-in-shop inside of Saks in New York City.
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    Courtesy of Courtesy of Luis Guillén for Saks
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    ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

    CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

    By Kaarin Moore • Jan. 16, 2025
  • Kim Kardashian poses in a white dress in front of a red curtain backdrop.
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    Emma McIntyre/Getty Images for Academy Museum of Motion Pictures via Getty Images
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    Kim Kardashian was the top US fashion influencer in 2024

    More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

    By • Jan. 15, 2025
  • Two people link arms holding shopping bags.
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    Lisa Maree Williams via Getty Images
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    Apparel, accessories and footwear spending fell 3% in 2024: report

    The fast fashion and luxury categories underperformed during the year, according to Consumer Edge, while thrift and consignment maintained growth.

    By • Jan. 14, 2025
  • A model wears clothing from Antrhopologie's new resortwear line, including sunglasses, a blue bikini and an oversized button down featuring stamp graphics. The model rides a bike.
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    Courtesy of Anthropologie
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    Anthropologie launches resortwear line

    The Urban Outfitters Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

    By • Updated Jan. 15, 2025
  • A model wears clothing from the Juicy Couture and Madhappy collaboration
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    Courtesy of Authentic Brands Group
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    Madhappy and Juicy Couture collaborate on capsule

    The 15-piece collection of women’s and unisex pieces will combine details from both brands.

    By • Jan. 7, 2025
  • Two people stand next to each other holding each other's waists, dressed in evening clothes and standing in front of a sign that reads Golden Globes.
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    Amy Sussman via Getty Images
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    5 fashion trends from the Golden Globes

    The first red carpet of 2025 showcased monochromatic looks, metallic finishes, strong shoulders and dramatic details.

    By • Jan. 6, 2025
  • A models stands wearing a top that is made of a half red and sleeveless tunic and half of denim jacket. She wears wide-legged jeans and holds a brown tote bag.
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    Courtesy of H&M
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    The top 7 fashion collabs of 2024

    From museums and streetwear to luxury and fast fashion, these pair-ups helped elevate their respective brands while staying true to their individual identities.

    By • Dec. 20, 2024
  • A closeup of a person wearing platform Nikes.
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    Keith Tsuji via Getty Images
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    Nike was the top brand for influencer marketing in the US this year

    Luxury, fast fashion and athleticwear brands all ranked highly for social media content reach and engagement, according to a report from Traackr.

    By • Dec. 6, 2024
  • Three side by side images of a model holding a bag which is crocheted from T-shirt scraps
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    Screenshot: The Or Foundation

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    Upcycled clothing, accessories collection launches on Vestiaire Collective

    The project, supported by the Or Foundation, includes pieces made by 11 Ghanaian designers and sourced from Accra’s Kantamanto Market.

    By • Dec. 3, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By Jessica Deyo • Nov. 18, 2024
  • Two models stand outside together wearing jackets from the Alpha Industries and Lee Jeans collab.
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    Courtesy of Lee
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    Lee launches collab with Alpha Industries

    The eight-piece collection is designed to add a modern edge to classic styles from both brands.

    By • Nov. 15, 2024
  • Shelves are stacked with graphic T-shirts by the Children's Place.
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    Arturo Holmes/Getty Images for The Children's Place, Inc. via Getty Images
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    The Children’s Place launches storefront on Shein

    The deal allows the retail company to distribute its products through the fast fashion giant’s platform and diversify its omnichannel strategy.

    By • Nov. 1, 2024
  • Two children wear matching Gap/Wicked sets, one in black and the other in pink.
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    Courtesy of Gap
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    Gap releases ‘Wicked’ capsule collection

    The 20-piece collaboration includes green, pink and black colorways inspired by the movie’s theme.

    By • Oct. 29, 2024
  • Musician Noah Kahan stands in front of a shed. He is wearing a button down shirt from LL Bean, and on the porch of the shed other LL Bean products are placed.
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    Courtesy of Emily Dorio/L.L. Bean
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    L.L. Bean launches collab with Noah Kahan

    The eight-piece capsule is meant to celebrate the shared New England roots of both the brand and the musician.

    By • Oct. 28, 2024
  • Megan Thee Stallion in a True Religion ad
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    Courtesy of True Religion
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    True Religion enlists Megan Thee Stallion to tap into hip-hop culture

    The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to CMO Kristen D’Arcy.

    By Chris Kelly • Oct. 23, 2024
  • Models talk together wearing items from the Museum of Modern Art's collection with Champion.
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    Courtesy of Museum of Modern Art
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    Champion releases collab with the MoMA Design Store

    The collection includes hoodies, shirts and jackets inspired by the athleticwear brand’s archives.

    By • Updated Oct. 23, 2024
  • A person waves her arms in the air as confetti falls on a runway.
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    Dimitrios Kambouris via Getty Images
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    Victoria’s Secret Fashion Show promised equity, provided entertainment

    After a six-year hiatus, the live event returned with new models, runway veterans and plenty of confetti.

    By • Oct. 18, 2024
  • Musician Rihanna wears pieces from the Savage X Fenty collaboration with Diesel.
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    Courtesy of Diesel
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    Diesel and Savage X Fenty collaborate on lingerie, apparel capsule

    The limited edition line comes as the OTB-owned denim brand is working to reach Generation Z consumers.

    By • Oct. 11, 2024
  • A model wears a Gaia-branded sweatshirt from the Gap and Cult Gaia collaboration.
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    Courtesy of Gap
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    Gap and Cult Gaia launch holiday capsule collection

    The 35-piece collaboration includes both women’s and children’s pieces.

    By • Oct. 9, 2024
  • A man reclines in the back of a pickup truck wearing a cowboy hat, jeans and cowboy boots
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    Courtesy of Frye Company
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    Frye collaborates with ‘Yellowstone’ actor Cole Hauser

    The new collection, launched both online and in stores, features three styles of men’s boots.

    By • Oct. 7, 2024
  • A man in a suit poses for a Bonobos campaign
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    Courtesy of Bonobos
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    Bonobos goes back to basics in first campaign since bankruptcy buyout

    “Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

    By Chris Kelly • Sept. 23, 2024
  • A person in a coat waves her arms.
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    Courtesy of Kenneth Cole
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    Kenneth Cole relaunches women’s apparel

    The ready-to-wear collection, the first under creative director Emily Cole, is designed, manufactured and distributed in partnership with Kasper Group.

    By • Sept. 19, 2024
  • Millie Bobby Brown wearing clothes from Florence by Mills Fashion.
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    Courtesy of Florence by Mills Fashion
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    Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom

    The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.

    By Howard Ruben • Sept. 18, 2024