Marketing

  • Brendan Dunne is pictured in front of shelves staked with shoe boxes.
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    Courtesy of Hyeonwoo Lee/StockX
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    StockX names sneaker veteran as senior director of community, engagement

    Brendan Dunne will also become a brand ambassador for the resale platform.

    By • Updated July 1, 2025
  • A person is seen shopping at a grocery store.
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    Spencer Platt via Getty Images
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    Consumers care about climate change and expect businesses to act, new report finds

    A study from Getty Images found that the vast majority of consumers believe businesses should use their resources to improve society and the environment.

    By Lauren Schenkman • June 30, 2025
  • A group of models wearing clothes by designer Willy Chavarria pose on steps, flanked by potted palm trees. Explore the Trendline➔
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    Thierry Chesnot via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2025, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • A truck with a message is parked outside a store.
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    Adam Bettcher via Getty Images
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    How ditching Pride now could hurt brands later

    Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?

    By Daphne Howland • June 26, 2025
  • A model wears a denim romper and flip flops while standing next to an empty mannequin.
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    Courtesy of Gap
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    GapStudio releases summer collection

    The Zac Posen-designed line is part of Gap Inc.’s broader strategy of driving cultural relevance.

    By • June 23, 2025
  • A model wears the MadeMe and Dr. Martens collaboration.
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    Courtesy of Dr. Martens
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    Dr. Martens to release MadeMe collab

    The limited edition shoe is designed to reflect the club and skate culture of the 1990s.

    By • June 16, 2025
  • A curled measuring tape lies against a beige background.
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    niuniu via Getty Images
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    Deep Dive

    Not a trend: Why plus-size fashion is worth the investment

    Models on runways may be thin, but plus-size customers still represent an underserved majority.

    By Lauren Schenkman • June 9, 2025
  • Shot of Ulta Beauty storefront
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    Jesse Grant via Getty Images
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    Beauty brands blend AI into operations

    The Estée Lauder Companies, Coty and Ulta Beauty are pushing forward on the technology to save costs, tailor communications and optimize forecasts. 

    By Lindsey Wilkinson • June 6, 2025
  • Lindsay Lohan appears in an Old Navy campaign
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    Courtesy of Old Navy
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    Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

    The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

    By Chris Kelly • June 4, 2025
  • Daniel De Jesus Krueger sits in a chair for a professional headshot.
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    Courtesy of StockX
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    StockX names new head of creative

    Daniel De Jesus Krueger, who previously worked with LeBron James and the Nike Brand Studio, will be responsible for the resale platform’s creative vision.

    By • June 2, 2025
  • Urban Outfitters SoHo Nike Shop
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    Courtesy of Urban Outfitters
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    Urban Outfitters’ in-store experiential concept goes after Gen Z — first with Nike

    The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands. 

    By Kaarin Moore • May 21, 2025
  • The interior of an Under Armour store in Houston, Texas.
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    Brandon Bell via Getty Images
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    Under Armour nears the end of SKU reduction, turns focus to premium products

    The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.

    By Cara Salpini • May 19, 2025
  • Three children sit together laughing wearing clothes from the Old Navy and Disney collection.
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    Courtesy of Disney
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    Old Navy launches Americana collab with Disney

    The Gap Inc.-owned brand says the collection is the first time branded IP has been on its signature flag T-shirt.

    By • May 16, 2025
  • Some of QVC's Q50 members posed together in 2024.
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    Courtesy of QVC
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    Why QVC is targeting Gen X with a TikTok livestream shopping event

    The shopping network is marking year two of its “Age of Possibility” platform by celebrating women over age 50 with a slate of special programming.

    By Jessica Deyo • May 7, 2025
  • Model Ashley Graham wears all black in front of a white backdrop.
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    Courtesy of JCPenney
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    JCPenney to launch plus-size collection with model Ashley Graham

    The line will be available both in stores and online starting this fall.

    By • May 6, 2025
  • Sephora "Skin Obsessed" campaign imagery
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    Retrieved from YouTube on April 28, 2025
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    Sephora stakes its claim in skin care with multichannel campaign

    “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.

    By Jessica Deyo • May 2, 2025
  • Models sit and stand across a white backdrop wearing clothing from the Gap and Doen collaboration.
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    Courtesy of Gap Inc.
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    Gap launches 2nd collab with Dôen

    The collection with the womenswear brand includes vintage-inspired styles as well as a foray into menswear.

    By • April 29, 2025
  • A sign outside a Coach store depicting the brand's logo.
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    Michael M. Santiago via Getty Images
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    Coach lands partnership with WNBA

    Under the deal, the Tapestry-owned brand becomes the official handbag partner of the league.

    By • April 22, 2025
  • A Rent the Runway sign is pictured.
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    Michael M. Santiago/Getty Images via Getty Images
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    Rent the Runway rethinks customer service approach

    Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.

    By Bryan Wassel • April 16, 2025
  • Four models sit atop a row of washing machines in a laundromat, two sit in front of them, and two stand to the side.
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    Courtesy of Urban Outfitters.
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    Urban Outfitters launches 4 collaborations

    The collections feature vintage-inspired items and upcycled pieces made from the brand’s past inventory.

    By Howard Ruben • April 15, 2025
  • An image of a red lace-up boot leans against a footwear making form.
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    Courtesy of Dr. Martens
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    Dr. Martens releases limited-edition 1460 boot

    The style is a commemoration of the brand’s 65th anniversary, which comes as the company navigates executive shifts and weak earnings.

    By • April 1, 2025
  • Beyoncé stands next to stacked clothing dryers and wears a cowboy hat for a Levi's campaign
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    Courtesy of Levi's
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    Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

    Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.

    By Cara Salpini • March 28, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’

    One of the most-watched turnarounds in retail started with a long look back at its past, Richard Dickson said at Shoptalk Spring.

    By Cara Salpini • March 27, 2025
  • H&M and Charli XCX takeover Times Square
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    Courtesy of H&M
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    Inside H&M’s digital relaunch and approach to multichannel experiences

    Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

    By Chris Kelly • March 26, 2025
  • A man in Puma gear runs with a dog with a mountain in the background
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    Courtesy of Puma
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    Inside Puma’s new brand positioning and largest global campaign to date

    The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”

    By Chris Kelly • March 21, 2025
  • A Coach storefront in a mall.
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    The image by Phillip Pessar is licensed under CC BY 2.0
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    Coach owner sues Shein over alleged sale of dupes

    Tapestry says the fast fashion giant’s claims that products were “100% authentic” created the false impression of an affiliation with the handbag brand.

    By • Updated March 20, 2025