Marketing
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Courtesy of H&M
The top 7 fashion collabs of 2024
From museums and streetwear to luxury and fast fashion, these pair-ups helped elevate their respective brands while staying true to their individual identities.
By Lara Ewen • Dec. 20, 2024 -
Keith Tsuji via Getty Images
Nike was the top brand for influencer marketing in the US this year
Luxury, fast fashion and athleticwear brands all ranked highly for social media content reach and engagement, according to a report from Traackr.
By Laurel Deppen • Dec. 6, 2024 -
Screenshot: The Or Foundation
Upcycled clothing, accessories collection launches on Vestiaire Collective
The project, supported by the Or Foundation, includes pieces made by 11 Ghanaian designers and sourced from Accra’s Kantamanto Market.
By Laurel Deppen • Dec. 3, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 18, 2024 -
Courtesy of Lee
Lee launches collab with Alpha Industries
The eight-piece collection is designed to add a modern edge to classic styles from both brands.
By Laurel Deppen • Nov. 15, 2024 -
Arturo Holmes/Getty Images for The Children's Place, Inc. via Getty Images
The Children’s Place launches storefront on Shein
The deal allows the retail company to distribute its products through the fast fashion giant’s platform and diversify its omnichannel strategy.
By Laurel Deppen • Nov. 1, 2024 -
Courtesy of Gap
Gap releases ‘Wicked’ capsule collection
The 20-piece collaboration includes green, pink and black colorways inspired by the movie’s theme.
By Laurel Deppen • Oct. 29, 2024 -
Courtesy of Emily Dorio/L.L. Bean
L.L. Bean launches collab with Noah Kahan
The eight-piece capsule is meant to celebrate the shared New England roots of both the brand and the musician.
By Laurel Deppen • Oct. 28, 2024 -
Courtesy of True Religion
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to CMO Kristen D’Arcy.
By Chris Kelly • Oct. 23, 2024 -
Courtesy of Museum of Modern Art
Champion releases collab with the MoMA Design Store
The collection includes hoodies, shirts and jackets inspired by the athleticwear brand’s archives.
By Laurel Deppen • Updated Oct. 23, 2024 -
Dimitrios Kambouris via Getty Images
Victoria’s Secret Fashion Show promised equity, provided entertainment
After a six-year hiatus, the live event returned with new models, runway veterans and plenty of confetti.
By Lara Ewen • Oct. 18, 2024 -
Courtesy of Diesel
Diesel and Savage X Fenty collaborate on lingerie, apparel capsule
The limited edition line comes as the OTB-owned denim brand is working to reach Generation Z consumers.
By Laurel Deppen • Oct. 11, 2024 -
Courtesy of Gap
Gap and Cult Gaia launch holiday capsule collection
The 35-piece collaboration includes both women’s and children’s pieces.
By Laurel Deppen • Oct. 9, 2024 -
Courtesy of Frye Company
Frye collaborates with ‘Yellowstone’ actor Cole Hauser
The new collection, launched both online and in stores, features three styles of men’s boots.
By Lara Ewen • Oct. 7, 2024 -
Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 23, 2024 -
Courtesy of Kenneth Cole
Kenneth Cole relaunches women’s apparel
The ready-to-wear collection, the first under creative director Emily Cole, is designed, manufactured and distributed in partnership with Kasper Group.
By Lara Ewen • Sept. 19, 2024 -
Courtesy of Florence by Mills Fashion
Millie Bobby Brown’s Florence by Mills Fashion launches at Nordstrom
The move marks the brand’s first partnership with a brick-and-mortar retailer and will put its products in 20 of the department store’s locations.
By Howard Ruben • Sept. 18, 2024 -
Courtesy of Chubbies
Chubbies lands NFL licensing deal, names ‘creative director of football’
San Francisco 49ers tight end George Kittle will lead design efforts and drive strategy for the casualwear brand’s new partnership.
By Laurel Deppen • Sept. 18, 2024 -
Courtesy of Wrangler
How Wrangler is riding its Western heritage to build brand momentum
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
By Chris Kelly • Sept. 17, 2024 -
Courtesy of Archive
Archive, brand partners launch Second Hand September promotions
The resale technology platform and brands such as Diane von Furstenberg, Ulla Johnson, and Dr. Martens will organize events for activations and styling.
By Lara Ewen • Sept. 13, 2024 -
Courtesy of Old Navy
Q&AWhy Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Courtesy of Sperry
Q&ASperry’s Jonathan Frankel talks licenses, collaborations and what it means to be authentic
One of the most important elements of a partnership is trust, the North America heritage brand and Aldo product services president said.
By Lara Ewen • Sept. 9, 2024 -
Justin Sullivan via Getty Images
Temu accused of sending unsolicited marketing texts in class action lawsuit
The fast fashion giant allegedly sent messages to consumers who had opted out of them.
By Laurel Deppen • Aug. 28, 2024 -
Courtesy of HeyDude
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
By Daphne Howland • Aug. 28, 2024 -
Courtesy of Calvin Klein
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
By Laurel Deppen • Aug. 27, 2024
