Consumer Behavior


  • A closeup shot of a person wearing red, white and black sneakers with a Nike logo and black track pants with a Jordan logo.
    Image attribution tooltip
    Neilson Barnard via Getty Images
    Image attribution tooltip

    Nike tops StockX sneaker sales in 2024

    Other popular brands on the online resale platform included Supreme, Fear of God, Ugg, Crocs and Timberland, with many brands maintaining their previous rankings.

    By Jan. 17, 2025
  • Kim Kardashian poses in a white dress in front of a red curtain backdrop.
    Image attribution tooltip
    Emma McIntyre/Getty Images for Academy Museum of Motion Pictures via Getty Images
    Image attribution tooltip

    Kim Kardashian was the top US fashion influencer in 2024

    More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

    By Jan. 15, 2025
  • Two people link arms holding shopping bags.
    Image attribution tooltip
    Lisa Maree Williams via Getty Images
    Image attribution tooltip

    Apparel, accessories and footwear spending fell 3% in 2024: report

    The fast fashion and luxury categories underperformed during the year, according to Consumer Edge, while thrift and consignment maintained growth.

    By Jan. 14, 2025
  • A person in a leopard print coat looks at handbags in a shop window.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Luxury market growth will be minimal until at least 2027: report

    A new study from McKinsey indicates that jewelry and leather goods will see the most growth, with the U.S. outpacing the rest of the world in luxury spending.

    By Jan. 13, 2025
  • A model wears clothing from Antrhopologie's new resortwear line, including sunglasses, a blue bikini and an oversized button down featuring stamp graphics. The model rides a bike.
    Image attribution tooltip
    Courtesy of Anthropologie
    Image attribution tooltip

    Anthropologie launches resortwear line

    The Urban Outfitters Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

    By Updated Jan. 15, 2025
  • Models walk the runway beneath an elaborate light fixture.
    Image attribution tooltip
    Francois Durand via Getty Images
    Image attribution tooltip
    Deep Dive

    5 fashion industry trends to watch in 2025

    Sourcing and sustainability challenges will hit home as luxury and corporate shifts reshape the global fashion landscape.

    By Jan. 8, 2025
  • A person talks to a chatbot on their phone
    Image attribution tooltip
    Sitthiphong via Getty Images
    Image attribution tooltip

    Concerns linger even as consumers embrace generative AI

    Generative AI can drive convenience, but Deloitte and Gartner experts say transparency is necessary to win over wary consumers.

    By Bryan Wassel • Jan. 8, 2025
  • A man orders food on his phone
    Image attribution tooltip
    FG Trade via Getty Images
    Image attribution tooltip

    Brand loyalty is down from 2022 levels, study finds

    While price considerations were the top reason for formerly loyal customers leaving a brand, bad experiences weren’t far behind, according to an SAP Emarsys survey.

    By Bryan Wassel • Dec. 20, 2024
  • People shopping at a Goodwill outlet store. A person pushes a blue cart down an aisle as others pick through clothing bins.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Apparel resale growth outpaced retail in 2024: report

    A study from Consumer Edge suggests that the resale category has “strong momentum heading into 2025” as shoppers focus on sustainability, value and uniqueness.

    By Dec. 19, 2024
  • Three celine bags in shades of blue and grey stacked on each other.
    Image attribution tooltip
    Courtesy of Rebag
    Image attribution tooltip

    Goyard, Hermès are the top brands that retain value at resale: report

    Accessories resale platform Rebag’s annual Clair report also identified how 2024’s top trends influenced buying behavior.

    By Dec. 17, 2024
  • A storefront for lingerie brand Pink.
    Image attribution tooltip
    Daphne Howland/Fashion Dive
    Image attribution tooltip

    Victoria’s Secret & Co. turns its focus to Gen Z

    The company will be working to differentiate its two brands, which merged in 2022, and give more space and attention to Pink.

    By Daphne Howland • Dec. 12, 2024
  • A bowl of chocolate mousse is positioned against a warm brown background with the words Color of the Year 2025 Mocha Mousse on the picture.
    Image attribution tooltip
    Courtesy of Pantone
    Image attribution tooltip

    Pantone’s 2025 color of the year is Mocha Mousse

    The shade recalls milk chocolate and creamy coffee, and it’s the first time the company has given a brown hue this distinction.

    By Dec. 6, 2024
  • An escalator in a shopping mall during the Christmas and holiday season.
    Image attribution tooltip
    Jon Cherry via Getty Images
    Image attribution tooltip

    Luxury shoppers will look for deals this holiday season: report

    While many high-end customers say their disposable income is the same or improved from last year, almost a quarter still plan to use coupons to “shop strategically and save money.”

    By Nov. 26, 2024
  • Customers move through a crowded department store with holiday decorations.
    Image attribution tooltip
    Jeenah Moon / Stringer via Getty Images
    Image attribution tooltip

    Brick-and-mortar holiday shopping still reigns, but customers look online for ideas

    While online shopping aids with discovery, the ability to experience a product drives customers to stores, EY-Parthenon found.

    By Kristen Doerer • Nov. 21, 2024
  • Three luxury handbags sit on a shelf.
    Image attribution tooltip
    Grosescu Alberto Mihai via Getty Images
    Image attribution tooltip

    Luxury spending hits one of its worst years since the Great Recession

    Flat growth and a lack of support from younger customers may mean the sector won’t recover until 2030, according to a new report from Bain.

    By Nov. 20, 2024
  • A wall of sneakers featuring the Asics logo is shown in a store.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Asics continues to lead resale as holiday season approaches: report

    Running shoes, retro silhouettes and upstart brands are giving stalwarts including Nike and Adidas a run for their money, according to online trading platform StockX.

    By Nov. 18, 2024
  • Exterior view of the corner of a department store in the evening, covered in white Christmas lights.
    Image attribution tooltip
    Neilson Barnard via Getty Images
    Image attribution tooltip

    Luxury customers optimistic and ready to shop for the 2024 holidays: report

    A new report from Saks Luxury Pulse shows high-end consumers undaunted by the sector’s slump and willing to spend on themselves and others this year.

    By Nov. 13, 2024
  • A handbag from Miu Miu is held by a pair of gloved hands against a yellow beaded skirt.
    Image attribution tooltip
    Victor Boyko via Getty Images
    Image attribution tooltip

    Miu Miu is the world’s hottest brand again, although luxury’s power is slipping: report

    The Q3 Lyst Index revealed a new roster of contemporary and premium brands vying for a place in high-end closets.

    By Oct. 24, 2024
  • Two handbags, Louis Vuitton and Chanel, are pictured next to each other in product shots.
    Image attribution tooltip
    Courtesy of Fashionphile
    Image attribution tooltip

    Narrow, horizontal silhouette handbags are 2024’s ‘it’ bag: report

    Luxury resale platform Fashionphile released its top selling handbags and accessories and predicted future trends.

    By Oct. 22, 2024
  • Blurry cars drive by a Macy's store entrance.
    Image attribution tooltip
    Daphne Howland/Fashion Dive
    Image attribution tooltip

    Another rough year for department stores

    The segment is undergoing a quiet shakeup in 2024, with major players pursuing varying degrees of change to their operations.

    By Daphne Howland • Oct. 8, 2024
  • The interior of a thrift store shows apparel and accessories.
    Image attribution tooltip
    Daisy-Daisy via Getty Images
    Image attribution tooltip

    Secondhand fashion offers better quality than new: report

    More than half of consumers surveyed for the 2024 OfferUp Recommerce Report said they planned to buy more preowned apparel over the next 12 months.

    By Sept. 30, 2024
  • A group of people shopping walk quickly past a store window displaying luxury handbags.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    Streetwear brands offer younger consumers a ‘gateway’ to luxury: report

    Collaborations and store design will become more important touchpoints for Generation Z and millennials, according to JLL.

    By Sept. 20, 2024
  • A Shein store is pictured, with a rack of clothes on display.
    Image attribution tooltip
    Courtesy of Shein
    Image attribution tooltip

    Shein says customers choose their platform for unique items, variety

    A majority of respondents to a company survey said they “should be able to buy clothes that make them feel good,” even without “a lot of money.”

    By Sept. 19, 2024
  • A well-lit store in an indoor mall has a sign in the front reading "Louis Vuitton."
    Image attribution tooltip
    Lauren DeCicca via Getty Images
    Image attribution tooltip

    Luxury struggles persist: report

    HSBC sliced its organic growth outlook for 2024 nearly in half, and said the market is seeing its “sixth worst year" in the past two decades.

    By Sept. 11, 2024
  • Three phones show people in dresses
    Image attribution tooltip
    Courtesy of Google
    Image attribution tooltip

    Google Shopping launches virtual dress try-ons in the US

    The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.

    By Sept. 6, 2024