Brand loyalty is down from 2022 levels, study finds

While price considerations were the top reason for formerly loyal customers leaving a brand, bad experiences weren’t far behind, according to an SAP Emarsys survey.

By Bryan Wassel • Dec. 20, 2024

Apparel resale growth outpaced retail in 2024: report

A study from Consumer Edge suggests that the resale category has “strong momentum heading into 2025” as shoppers focus on sustainability, value and uniqueness.

By Lara Ewen • Dec. 19, 2024

Goyard, Hermès are the top brands that retain value at resale: report

Accessories resale platform Rebag’s annual Clair report also identified how 2024’s top trends influenced buying behavior.

By Laurel Deppen • Dec. 17, 2024

Victoria’s Secret & Co. turns its focus to Gen Z

The company will be working to differentiate its two brands, which merged in 2022, and give more space and attention to Pink.

By Daphne Howland • Dec. 12, 2024

Pantone’s 2025 color of the year is Mocha Mousse

The shade recalls milk chocolate and creamy coffee, and it’s the first time the company has given a brown hue this distinction.

By Lara Ewen • Dec. 6, 2024

Luxury shoppers will look for deals this holiday season: report

While many high-end customers say their disposable income is the same or improved from last year, almost a quarter still plan to use coupons to “shop strategically and save money.”

By Lara Ewen • Nov. 26, 2024

Brick-and-mortar holiday shopping still reigns, but customers look online for ideas

While online shopping aids with discovery, the ability to experience a product drives customers to stores, EY-Parthenon found.

By Kristen Doerer • Nov. 21, 2024

Luxury spending hits one of its worst years since the Great Recession

Flat growth and a lack of support from younger customers may mean the sector won’t recover until 2030, according to a new report from Bain.

By Lara Ewen • Nov. 20, 2024

Asics continues to lead resale as holiday season approaches: report

Running shoes, retro silhouettes and upstart brands are giving stalwarts including Nike and Adidas a run for their money, according to online trading platform StockX.

By Lara Ewen • Nov. 18, 2024

Luxury customers optimistic and ready to shop for the 2024 holidays: report

A new report from Saks Luxury Pulse shows high-end consumers undaunted by the sector’s slump and willing to spend on themselves and others this year.

By Lara Ewen • Nov. 13, 2024

Miu Miu is the world’s hottest brand again, although luxury’s power is slipping: report

The Q3 Lyst Index revealed a new roster of contemporary and premium brands vying for a place in high-end closets.

By Lara Ewen • Oct. 24, 2024

Narrow, horizontal silhouette handbags are 2024’s ‘it’ bag: report

Luxury resale platform Fashionphile released its top selling handbags and accessories and predicted future trends.

By Laurel Deppen • Oct. 22, 2024

Another rough year for department stores

The segment is undergoing a quiet shakeup in 2024, with major players pursuing varying degrees of change to their operations.

By Daphne Howland • Oct. 8, 2024

Secondhand fashion offers better quality than new: report

More than half of consumers surveyed for the 2024 OfferUp Recommerce Report said they planned to buy more preowned apparel over the next 12 months.

By Lara Ewen • Sept. 30, 2024

Streetwear brands offer younger consumers a ‘gateway’ to luxury: report

Collaborations and store design will become more important touchpoints for Generation Z and millennials, according to JLL.

By Laurel Deppen • Sept. 20, 2024

Shein says customers choose their platform for unique items, variety

A majority of respondents to a company survey said they “should be able to buy clothes that make them feel good,” even without “a lot of money.”

By Laurel Deppen • Sept. 19, 2024

Luxury struggles persist: report

HSBC sliced its organic growth outlook for 2024 nearly in half, and said the market is seeing its “sixth worst year" in the past two decades.

By Lara Ewen • Sept. 11, 2024

Google Shopping launches virtual dress try-ons in the US

The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.

By Lara Ewen • Sept. 6, 2024

Birkenstock program members spend 25% more than other consumers

The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.

By Kristen Doerer • Updated Sept. 5, 2024

A slowing women’s business is hurting Lululemon’s growth

While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.

By Cara Salpini • Sept. 3, 2024

Consumer economic optimism reaches highest level in a year: report

Apparel was ranked the third most popular splurge category across generations and the top for Gen Z.

By Lara Ewen • Sept. 3, 2024

Asics tops sneaker resale growth chart

StockX reported that while demand for mainstream labels such as Nike dropped, Yeezy, Fear of God and other “challenger brands” have shifted the secondhand landscape.

By Lara Ewen • Aug. 26, 2024

Universal Standard’s CEO talks inclusivity, legacy and brand-building

As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.

By Lara Ewen • Aug. 21, 2024

Temu beats out Amazon for budget-conscious consumers: report

Survey data found that shoppers who purchased from both e-commerce giants think Temu is cheaper but Amazon is more convenient.

By Laurel Deppen • Aug. 14, 2024

Back-to-school 2024: How brands can win younger consumers as uncertainty endures

The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

By Jessica Deyo • Aug. 9, 2024