Brands

  • Travis Kelce for American Eagle
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    Courtesy of American Eagle
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    American Eagle’s Travis Kelce collab extends celebrity-led marketing streak

    The retailer is linking with the NFL star and freshly minted fiancé to Taylor Swift on a Tru Kolors capsule collection after weathering a media firestorm.

    By Peter Adams • Aug. 28, 2025
  • A Levi's display inside of an Urban Outfitters store
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    Courtesy of Urban Outfitters
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    Urban Outfitters taps Levi’s for its next On Rotation experience

    The space aims to infuse “the energy of a vintage flea market” by featuring both new denim styles as well as vintage pieces like its paper bag jeans.

    By Howard Ruben • Aug. 27, 2025
  • A group of models wearing clothes by designer Willy Chavarria pose on steps, flanked by potted palm trees. Explore the Trendline➔
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    Thierry Chesnot via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2025, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • Purse racks in a store.
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    Tom Cooper/Getty Images for Nordstrom Rack via Getty Images
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    Fashion licensing grew 8.1% in 2024: report

    A lack of new intellectual property in the entertainment industry led to a “shift in the structural mix of licensed properties and product categories” that benefited fashion, according to Licensing International.

    By Michael Brady • Aug. 27, 2025
  • The exterior of Wilson's Mall of America store
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    Permission granted by Wilson
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    Wilson CEO to step down

    Joe Dudy is exiting the chief executive role after spending three decades at Wilson and parent company Amer Sports.

    By Howard Ruben • Aug. 25, 2025
  • A group of models of diverse ethnicities, sizes and ages wear lingerie in shades of purple, black, lavender and leopard print.
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    Courtesy of Victoria's Secret & Co.
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    Adore Me founder out at Victoria’s Secret & Co.

    Now leading the brand is Christine Vellani, who has worked in merchandising and new business at the lingerie giant for nearly six years.

    By Daphne Howland • Aug. 22, 2025
  • Close-up of a smartphone screen displaying the Temu and Shein shopping apps, showcasing a finger tapping the Sein app.
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    Alamy
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    Shein, Temu and AliExpress should be labeled ‘notorious markets,’ nonprofit says

    The Information Technology and Innovation Foundation bought more than 50 products from the companies and said nearly half were fakes.

    By • Aug. 22, 2025
  • Allen Edmonds shoes are displayed in a store.
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    The image by Robert Sheie is licensed under CC BY 2.0
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    Caleres names new head of HR

    Kathleen Welter will oversee human resources for the company’s portfolio of brands, including Famous Footwear, Allen Edmonds and the newly acquired Stuart Weitzman.

    By • Aug. 21, 2025
  • A person walks across a floor carrying a handbag.
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    GAPS via Getty Images
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    9 summer 2025 CEO changes that shook the fashion industry

    Corporate transformations heated up in June and July at some of the sector’s biggest firms.

    By • Aug. 20, 2025
  • Two Kenneth Cole sneakers are photographed next to eachother.
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    Courtesy of Kenneth Cole
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    Kenneth Cole launches men’s footwear collection

    The Fall 2025 collection includes Oxfords, boots and sneakers and is made through a partnership with Marc Fisher Footwear.

    By • Aug. 19, 2025
  • Young people model clothes from J.C. Penney's latest assortment.
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    Courtesy of J.C. Penney
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    J.C. Penney debuts Aeropostale, Hurley in fall assortment

    The department store will also carry exclusive designs from JS Jessica Simpson as it pushes forward a style and value brand position.

    By Tatiana Walk-Morris • Aug. 19, 2025
  • A person wears beige pants and printed beige shoes.
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    Keith Tsuji via Getty Images
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    Asics, Clarks top StockX trend report

    Pop Mart’s Labubu collectibles also made an impact in the first half of the year, due in part to the product’s blind box sales model.

    By • Aug. 18, 2025
  • Sydney Sweeney poses for American Eagle
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    Courtesy of American Eagle
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    Deep Dive

    How to win back-to-school marketing as American Eagle’s big bet blows up

    Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

    By Jessica Hammers • Aug. 18, 2025
  • A clear plastic bag with large black text reading "SHEIN" printed on it. The bag is laying flat on a light wooden surface, with a black zipper strip on the left edge. Small warning text and symbols are printed in the upper right corner.
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    Alamy
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    Shein’s UK revenue up 32% last year

    The results come as the fast fashion company has been shifting its marketing spending to the U.K. and EU after steep tariff impacts.

    By • Aug. 18, 2025
  • A brick building displays two windows with "Birkenstock" above them and a front door.
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    Courtesy of Birkenstock
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    Wholesale, back to school propel Birkenstock in Q3

    Executives called tariffs “manageable” with a mix of price hikes, production efficiency and vendor negotiations, among other moves.

    By Daphne Howland • Aug. 15, 2025
  • Handbags are on a table for sale in a Coach store
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    Laurel Deppen/Fashion Dive
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    Coach again drives growth for Tapestry in revenue, new customers

    The company still experienced a steep net loss, however, due to the nixing of the proposed Capri Holdings merger and a loss of brand value at Kate Spade.

    By • Aug. 14, 2025
  • Textile waste is shown stacked on top of each other in a factory setting.
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    Courtesy of Renewcell
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    6 recycled material firms to watch this year

    So far in 2025, brands such as Lululemon and Tapestry have signed long-term partnerships with alternative material producers.

    By • Aug. 14, 2025
  • The exterior of Gildan Activewear's headquarters
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    Courtesy of Gildan
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    Gildan Activewear to buy HanesBrands for $2.2 billion

    The deal would nearly double Gildan’s revenue, but there could be antitrust hurdles because both companies sell underwear, hosiery and shirts.

    By • Aug. 13, 2025
  • Four models stand outside, against a large tree, each wearing Lilly Pulitzer clothing that includes animal print.
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    Courtesy of Lilly Pulitzer
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    Lilly Pulitzer announces Vintage Vault collection

    The limited edition line will feature archival prints and offer multiple drops of women’s and girls’ apparel, with the first capsule launching in August.

    By Howard Ruben • Aug. 13, 2025
  • Actress Zendaya posing on white sandy floor wearing black jacket, tank top and athletic sneakers
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    Courtesy of On's Q2 2025 image library
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    On raises full-year outlook, shrugs off tariff impact

    Currency changes challenged the Swiss brand in Q2, but net sales still rose with direct to consumer leading the way.

    By Dani James • Aug. 13, 2025
  • MF Doom stands on stage holding a microphone.
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    Peter Kramer via Getty Images
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    Temu sued for allegedly misappropriating likeness of late musician MF Doom

    The fast fashion giant is accused of violating trademark rights owned by the rapper’s estate.

    By • Updated Aug. 13, 2025
  • Six pieces of footwear lie on a wooden floor.
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    Courtesy of Florsheim
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    Florsheim and Horween Leather release shoe collab

    The six-piece collection was inspired by Chicago’s industrial roots and combines heritage styles and premium leather.

    By • Aug. 12, 2025
  • A sneaker is on display for sale.
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    Laurel Deppen/Fashion Dive
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    Skechers releases Q2 revenue results ahead of planned go-private deal

    A shareholder lawsuit filed to stop the $9.4 billion deal was withdrawn, paving the way for the merger to close this quarter.

    By • Aug. 11, 2025
  • A Saks store in Chicago.
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    Kaarin Moore/Fashion Dive
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    Vendors say Saks Global not following through on overdue payments

    CEO Marc Metrick in February acknowledged a backlog and promised outstanding invoices would be addressed beginning in July.

    By Daphne Howland • Aug. 11, 2025
  • Mountaineer Aron Ralston recreates his harrowing real-life experience trapped between a boulder in an ad for Columbia Sportswear.
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    Permission granted by Columbia Sportswear
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    Columbia slams ‘pristine’ outdoors marketing with new brand platform

    Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.

    By Peter Adams • Aug. 8, 2025
  • People walk in front of a Ralph Lauren storefront in the rain, carrying umbrellas.
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    Christopher Furlong via Getty Images
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    Ralph Lauren net income surges 30%

    The company has largely bucked a luxury slowdown with growth across all regions.

    By • Aug. 8, 2025