Brands

  • Mountaineer Aron Ralston recreates his harrowing real-life experience trapped between a boulder in an ad for Columbia Sportswear.
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    Permission granted by Columbia Sportswear
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    Columbia slams ‘pristine’ outdoors marketing with new brand platform

    Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.

    By Peter Adams • Aug. 8, 2025
  • People walk in front of a Ralph Lauren storefront in the rain, carrying umbrellas.
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    Christopher Furlong via Getty Images
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    Ralph Lauren net income surges 30%

    The company has largely bucked a luxury slowdown with growth across all regions.

    By • Aug. 8, 2025
  • A group of models wearing clothes by designer Willy Chavarria pose on steps, flanked by potted palm trees. Explore the Trendline➔
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    Thierry Chesnot via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2025, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • A person with very long, straight hair stands at the end of an empty runway with clasped hands.
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    Pascal Le Segretain via Getty Images
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    5 women creative directors making their mark on fashion

    While the industry has more than its fair share of men, only a handful of women have managed to nab the top spot at the industry’s biggest houses.

    By • Aug. 8, 2025
  • A white dress hangs on a hanger with a Shein logo.
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    David Becker via Getty Images
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    Increased production, polyester use causing fashion industry’s emissions to rise: report

    The apparel sector’s greenhouse gas emissions increased to 944 million metric tons in 2023, up by 7.5% compared to 2022, according to the Apparel Impact Institute.

    By Lauren Schenkman • Aug. 7, 2025
  • People walk in front of a Brandy Melville store.
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    The image by 9yz is licensed under CC BY-SA 4.0
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    Brandy Melville sues Temu for trademark infringement, counterfeiting

    The lawsuit follows a similar one Brandy Melville filed against Temu’s fast fashion competitor Shein.

    By • Aug. 7, 2025
  • A Michael Kors storefront.
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    The image by Windmemories is licensed under CC BY-SA 4.0
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    Capri expects to return to revenue growth in 2027

    The Michael Kors owner saw declines at each of its brands for Q1, but executives say it is making progress.

    By • Aug. 6, 2025
  • A selection of products is shown on a flat background, including several shoes, a necklace, athletic wear and a dress.
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    Courtesy of Lyst Index
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    Miu Miu overtakes Loewe to become world’s top fashion brand

    Burberry reappeared in the top 20 rankings and The Row’s Dune sandal was the top product in the second quarter Lyst Index of 2025.

    By • Aug. 6, 2025
  • A person in a blue and white striped outfit stands next to a dog.
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    Courtesy of Anthropologie
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    Anthropologie upgrades Maeve private label to stand-alone brand

    Maeve will have its own social channels and stores, with its first branded retail concept opening this fall.

    By Tatiana Walk-Morris • Aug. 6, 2025
  • A Boss by Hugo Boss sign hangs above a store
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    Laurel Deppen/Fashion Dive
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    Hugo Boss sales slip, with 14% decline at Hugo brand

    The Germany-based fashion house plans to strengthen its underperforming brands by streamlining product assortment.

    By • Aug. 5, 2025
  • Two people walk up steps to a Shein store.
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    The image by Dick Thomas Johnson is licensed under CC BY 2.0
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    Shein fined $1.16M for greenwashing, releases plan to lower supply chain emissions

    The fast fashion giant unveiled plans to reduce carbon emissions by replacing diesel trucks with electric vehicles in its China-based operations.

    By • Aug. 5, 2025
  • A model wears clothing from the Gap/Beis collection in front of luggage from the collection.
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    Courtesy of Gap
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    Gap launches apparel, luggage collaboration with Béis

    The 25-piece collection includes travel ready clothing as well as “denim-inspired” bags.

    By • Aug. 4, 2025
  • A large, lit-up sportswear store at night.
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    Courtesy of Adidas
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    Adidas poised to grab market share this year as Nike falters

    Shein, Uniqlo, Skechers and New Balance are also projected to broaden their share of the apparel space, according to GlobalData analysis.

    By Cara Salpini • Aug. 4, 2025
  • A closeup of the Stuart Weitzman name on a storefront.
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    Monica Schipper/Getty Images for Stuart Weitzman via Getty Images
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    Tapestry completes Stuart Weitzman sale to Caleres

    With the divestment of the footwear brand, the Coach parent company will focus on its core handbag business, which has proven to be a better fit for the company.

    By • Aug. 4, 2025
  • A man in a suit stands on a dimly lit stage holding a microphone.
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    Ernesto S. Ruscio via Getty Images
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    Jil Sander CEO exits

    Serge Brunschwig, who also served as group chief strategy officer at parent company OTB Group, is succeeded in both roles by OTB CEO Ubaldo Minelli.

    By • Aug. 1, 2025
  • A Steve Madden boot on display at a store.
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    Justin Sullivan via Getty Images
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    Steve Madden forecasts tough road ahead due to tariffs

    The recent acquisition of Kurt Geiger led to revenue growth in Q2, but the company still pulled its earnings guidance.

    By • Aug. 1, 2025
  • A sideview of a model in orange leather pants carrying an orange leather Hermès bag on a runway.
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    Pascal Le Segretain via Getty Images
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    Hermès reports solid revenue gains as rival firms falter

    The company posted H1 increases in every region, although second quarter improvements were smaller than preceding periods.

    By • July 31, 2025
  • A Columbia storefront in the mall.
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    The image by KensmRPM 22300 is licensed under CC BY-SA 4.0
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    A sportswear brand vs. an Ivy League school: Columbia sues Columbia

    Columbia Sportswear says the university violated a contract between the two regarding the use of the name Columbia on shirts, sweatshirts and hats.

    By • July 31, 2025
  • A child emerges from underneath an enormous black coat worn by a model at a fashion show.
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    Jamie McCarthy via Getty Images
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    Thom Browne CEO steps down amid dismal sales

    Rodrigo Bazan will be succeeded by Nordstrom executive Sam Lobban, who steps into the role in September.

    By • July 30, 2025
  • A wide shot of models walking in a line down a runway in a well-lit, cavernous room.
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    Pietro S. D'Aprano via Getty Images
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    Strong Miu Miu sales lead to revenue growth at Prada Group

    Gains were slower than in previous quarters and offset by declines at the Prada brand, which is still without a permanent CEO following the departure of Gianfranco D’Attis.

    By • July 30, 2025
  • A close up of two people's shoes, one wearing heels, then other Vans.
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    Gareth Cattermole via Getty Images
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    VF reports flat revenue, decline at Vans

    The apparel conglomerate would have reported a revenue increase when excluding the skatewear brand, with The North Face and Timberland posting growth.

    By • July 30, 2025
  • A model in a striped dress holds a lime handbag on a gold chain.
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    Alena Zakirova via Getty Images
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    Kering suffers steep losses amid leadership and creative changes

    The Gucci parent company posted a 46% net income decline for the first half of fiscal 2025, while Q2 revenue sank 18%.

    By • July 29, 2025
  • A man in a gray coat stands in front of multiple models on a fashion runway.
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    Vittorio Zunino Celotto via Getty Images
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    Zegna Group sells shares in $126M deal

    Singapore-based investment company Temasek Holdings will own a 10% stake in the Italy-based luxury firm once the transaction closes.

    By • July 29, 2025
  • A Temu logo is on a laptop screen, with the app displayed on a smart phone.
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    Justin Sullivan via Getty Images
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    Temu doesn’t properly assess illegal products on its platform: EU Commission

    The fast fashion giant remains under investigation for allegedly addictive design features and a lack of transparent recommendation system.

    By • July 29, 2025
  • Skechers shoes on a display in a store.
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    Brandon Bell via Getty Images
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    Skechers denies patent infringement in lawsuit over slip-ins

    Kizik Designs claimed it invented the hands-free shoe category that Skechers has made a key part of its business.

    By • July 28, 2025
  • A person with long, straight, dark hair stands smiling at the camera in a close-up.
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    Jamie McCarthy via Getty Images
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    Rebecca Minkoff shifts to a licensing model

    The Sunrise Brands-owned label signed partnerships for handbags, loungewear, footwear and jewelry, but will retain control of its digital presence and retail network.

    By • July 28, 2025