Brands

  • A closeup of purple Converse hightop shoes in a store display in a box.
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    Joe Raedle via Getty Images
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    G-III lands licensing deal for Converse apparel

    The addition of the Nike-owned brand offers the company an opportunity to reach a “differentiated consumer,” its CEO said.

    By • Sept. 6, 2024
  • Pedestrians enter a storefront.
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    Ethan Swope via Getty Images
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    Birkenstock program members spend 25% more than other consumers

    The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.

    By Kristen Doerer • Updated Sept. 5, 2024
  • Models walk the runway wearing items from Tommy Hilfiger.
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    JP Yim via Getty Images
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    PVH Corp. appoints new CEO of EMEA

    Fredrik Olsson joins the Calvin Klein and Tommy Hilfiger parent company after leading Dubai-based Max Fashion.

    By • Sept. 5, 2024
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Fashion Dive
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    Under Armour seeks savings from streamlined supply chain strategy

    The sportswear company is primarily focused on enhancing cross-channel capabilities and end-to-end planning.

    By Kelly Stroh • Sept. 5, 2024
  • Haider Ackermann stands for a professional headshot in black and white.
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    Courtesy of Tom Ford
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    Tom Ford names creative director

    Haider Ackermann succeeds Peter Hawkings who left the brand in July after more than a decade.

    By • Sept. 4, 2024
  • The signage on a Burberry storefront is pictured in a closeup, with two Burberry flags on either side.
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    Carl Court via Getty Images
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    Burberry names chief marketing officer and president of Americas

    Jonathan Kiman and Laura Dubin-Wander, previously of Gucci and OTB North America, respectively, are the first leadership changes under Burberry’s new CEO.

    By • Sept. 4, 2024
  • Clare Waight Keller stands for a professional headshot wearing an oversized suit set.
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    Courtesy of Uniqlo
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    Uniqlo names Clare Waight Keller creative director

    The designer, who held top creative roles at luxury fashion houses Givenchy and Chloé, will lead the Fast Retailing-owned brand’s mainline collection and menswear.

    By • Sept. 3, 2024
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Fashion Dive
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    A slowing women’s business is hurting Lululemon’s growth

    While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.

    By Cara Salpini • Sept. 3, 2024
  • A model is pictured in an alleyway by a vintage car, wearing a denim jacket and jeans from Sasson and Johnny Was' new collaboration.
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    Courtesy of Boo George/Johnny Was
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    Sasson to relaunch through new collab with Johnny Was

    Following bankruptcy in 1986, the denim brand is positioning the new collection as a “reimagining” for a new generation of customers.

    By • Aug. 30, 2024
  • A UPS driver makes a delivery on June 30, 2023 in Miami, Florida.
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    Joe Raedle via Getty Images
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    Deep Dive

    Temu and Shein packages are flooding delivery networks. Will the surge persist?

    Parcel carriers are counting on the e-commerce companies to adapt to any potential de minimis changes, as many have come to rely on the added volume.

    By Max Garland • Aug. 30, 2024
  • A person reclines on a pink backdrop wearing a denim outfit.
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    Courtesy of Levi's
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    Levi’s new collab with Kiko Kostadinov nearly sells out online

    The seven-piece collection of jackets, jeans and henleys is the latest in an ongoing series of brand partnerships for the denim giant.

    By Hayley Lind • Aug. 29, 2024
  • A Calvin Klein sign hangs outside a Calvin Klein outlet store.
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    Laurel Deppen/Fashion Dive
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    PVH revenue falls 6% as it rethinks sales strategy in Europe

    The Calvin Klein and Tommy Hilfiger parent company is still planning to reach $12.5 billion in annual revenue by next year.

    By • Aug. 28, 2024
  • A photo illustration of the Temu app on a phone next to the Temu logo. The Temu logo is orange with icons representing a dress, toy horse, shoe and purse.
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    Justin Sullivan via Getty Images
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    Temu accused of sending unsolicited marketing texts in class action lawsuit

    The fast fashion giant allegedly sent messages to consumers who had opted out of them.

    By • Aug. 28, 2024
  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Heydude taps Sydney Sweeney for campaign emphasizing comfort

    The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.

    By Daphne Howland • Aug. 28, 2024
  • Actor Jeremy Allen White sits in a chair poolside. He is wearing an open denim vest, black denim jeans and black cowboy boots.
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    Courtesy of Calvin Klein
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    Calvin Klein debuts 2nd campaign featuring Jeremy Allen White

    “The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.

    By • Aug. 27, 2024
  • Adidas store in Shanghai
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    Courtesy of Adidas
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    Adidas opts to avoid China in US product sourcing

    The athleticwear brand is leaning on more localized supply chains to improve its speed and agility.

    By Kelly Stroh • Aug. 27, 2024
  • High-heeled shoes on display underneath a sign that reads Sergio Rossi.
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    Vittorio Zunino Celotto via Getty Images
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    Lanvin Group pummeled by luxury sector troubles

    Revenue dropped 20%, which the company attributed declines to “global market softness” and challenges in the wholesale market.

    By • Aug. 27, 2024
  • Two sneakers hang off a wire fence
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    Retrieved from Asics on August 23, 2024
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    Asics tops sneaker resale growth chart

    StockX reported that while demand for mainstream labels such as Nike dropped, Yeezy, Fear of God and other “challenger brands” have shifted the secondhand landscape.

    By • Aug. 26, 2024
  • An aerial view of people shopping at a thrift store. They are looking through ailes of shirts.
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    Justin Sullivan/Getty Images via Getty Images
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    ThredUp, Vestiaire Collective join petition to end taxation on secondhand apparel

    A coalition led by American Circular Textiles says ending “double taxation” would encourage a circular economy.

    By • Aug. 26, 2024
  • Frances Tiafoe, wearing all white, holds a cocktail against a blue sky background.
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    Courtesy of Grey Goose
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    Grey Goose links with tennis star for fashion-forward US Open campaign

    The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament. 

    By Sara Karlovitch • Aug. 26, 2024
  • A closeup of a Shein sign directing people around its distribution center. The Shein building is seen in the background, with an American flag.
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    jetcityimage via Getty Images
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    Shein reports 2 cases of child labor in its supply chain

    The fast fashion giant discovered the cases last year, and suspended orders from the manufacturers pending “appropriate remediation.”

    By • Aug. 23, 2024
  • A person, Dolly Parton, is seen from behind holding a lipstick and sitting in chair that reads "Dolly" across the back.
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    Courtesy of Dolly Parton
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    Dolly Parton launches beauty line

    A collection of four lipsticks is available online now, with a full in-store rollout scheduled to begin in 2025.

    By • Aug. 23, 2024
  • A Shein building is seen across a parking lot, with an American flag to its side.
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    jetcityimage via Getty Images
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    Shein sues Temu for copyright infringement, fraud

    The fast fashion giant claims that its rival mimicked it on social media and operated an illegitimate e-commerce marketplace.

    By • Aug. 22, 2024
  • A person in a black dress stands and smiles at the camera.
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    Courtesy of Universal Standard
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    Q&A

    Universal Standard’s CEO talks inclusivity, legacy and brand-building

    As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.

    By • Aug. 21, 2024
  • Three models stand side by side against a brick wall outdoors, wearing GU items for fall.
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    Retrieved from GU on August 21, 2024
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    Uniqlo sister brand to open store, launch e-commerce in US

    GU is opening its first flagship storefront in New York City.

    By • Aug. 21, 2024