Brands

  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
    Image attribution tooltip
    Courtesy of American Eagle
    Image attribution tooltip

    How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By Peter Adams • Jan. 21, 2025
  • Models walk up subway stairs on both sides wearing clothing from Tommy Hilfiger.
    Image attribution tooltip
    Dia Dipasupil via Getty Images
    Image attribution tooltip

    China says PVH engaged in ‘improper’ behavior related to cotton sourcing

    An ongoing investigation will determine if the Calvin Klein and Tommy Hilfiger parent company should be added to China’s Unreliable Entity list.

    By • Jan. 21, 2025
  • Models in colorful clothes walk the runway during the Pharrell Williams Louis Vuitton Menswear Spring/Summer 2024 show finale as part of Paris Fashion Week. Explore the Trendline➔
    Image attribution tooltip
    Aurelien Meunier via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2024, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • A closeup shot of a person wearing red, white and black sneakers with a Nike logo and black track pants with a Jordan logo.
    Image attribution tooltip
    Neilson Barnard via Getty Images
    Image attribution tooltip

    Nike tops StockX sneaker sales in 2024

    Other popular brands on the online resale platform included Supreme, Fear of God, Ugg, Crocs and Timberland, with many brands maintaining their previous rankings.

    By • Jan. 17, 2025
  • A line of people outside Pacsun's SoHo flagship store.
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By Peter Adams • Jan. 17, 2025
  • Models walk both toward the camera and away from the camera on a runway.
    Image attribution tooltip
    Thierry Chesnot/Getty Images via Getty Images
    Image attribution tooltip

    Lanvin Group CEO steps down amid leadership changes

    Former top executive Eric Chan will transition into a board position, while Andy Lew, CEO of St. John Knits, will helm a second company headquarters in Europe.

    By • Updated Jan. 17, 2025
  • Tim Bantle stands outdoors for a professional headshot in black and white.
    Image attribution tooltip
    Courtesy of Filson
    Image attribution tooltip

    Filson names VF Corp., Eddie Bauer alum as new president

    Tim Bantle joins the Bedrock Manufacturing Company-owned brand as it looks to expand into new markets.

    By • Jan. 16, 2025
  • A model holds a blue shoulder bag with the word Chloé written on the side of the bag.
    Image attribution tooltip
    Pascal Le Segretain via Getty Images
    Image attribution tooltip

    Richemont posts record Q3 sales, led by jewelry division

    The luxury firm saw a 10% uptick in the quarter, with fashion and accessories also showing double-digit growth.

    By • Jan. 16, 2025
  • An internal shot of Burberry's shop-in-shop inside of Saks in New York City.
    Image attribution tooltip
    Courtesy of Courtesy of Luis Guillén for Saks
    Image attribution tooltip

    ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

    CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

    By Kaarin Moore • Jan. 16, 2025
  • Kim Kardashian poses in a white dress in front of a red curtain backdrop.
    Image attribution tooltip
    Emma McIntyre/Getty Images for Academy Museum of Motion Pictures via Getty Images
    Image attribution tooltip

    Kim Kardashian was the top US fashion influencer in 2024

    More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

    By • Jan. 15, 2025
  • Two people in form-fitting activewear sit on a floor and look at the camera.
    Image attribution tooltip
    Courtesy of Spanx
    Image attribution tooltip

    Spanx adds new activewear collection

    The line, called Spanxsmooth OnForm, features light compression and is designed for low-intensity exercise and casual dressing.

    By • Jan. 15, 2025
  • A clothing store window is festooned with white lights for Christmas. Two customers look in the window.
    Image attribution tooltip
    Vittorio Zunino Celotto via Getty Images
    Image attribution tooltip

    Brunello Cucinelli reports strong earnings amid larger luxury decline

    The company’s year-over-year sales were up double digits in the Americas and Asia in fiscal 2024, with revenue projected to climb 10% over the next two years.

    By • Jan. 14, 2025
  • A model wears clothing from Antrhopologie's new resortwear line, including sunglasses, a blue bikini and an oversized button down featuring stamp graphics. The model rides a bike.
    Image attribution tooltip
    Courtesy of Anthropologie
    Image attribution tooltip

    Anthropologie launches resortwear line

    The Urban Outfitters Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

    By • Updated Jan. 15, 2025
  • A closeup of a pattern Shein is using to print on jeans.
    Image attribution tooltip
    Courtesy of Shein
    Image attribution tooltip

    Shein unveils denim printing process designed to reduce water, energy use

    The fast fashion giant said the number of products it created using the tech increased by 90% last year.

    By • Jan. 10, 2025
  • Four people of various body sizes wear white form-fitting floor-length dresses.
    Image attribution tooltip
    Courtesy of Tala
    Image attribution tooltip

    Former Boden, Net-a-Porter creative director moves into activewear

    Sustainable fitness brand Tala has appointed Jon Wetherell to the top design role ahead of plans to expand the business internationally.

    By • Jan. 10, 2025
  • A model walks down the runway during the day as seated crowds watch from the sidelines.
    Image attribution tooltip
    Thierry Chesnot via Getty Images
    Image attribution tooltip

    Y/Project shuts down

    The Paris-based fashion label is shuttering after 14 years following last year’s exit of CEO Pascal Conte-Jodra and creative director Glenn Martens.

    By • Jan. 9, 2025
  • A stack of True Religion jeans for sale at a storefront.
    Image attribution tooltip
    John Shearer/WireImage for HollyRod Foundation via Getty Images
    Image attribution tooltip

    Private equity firm buys controlling stake in True Religion

    The deal with Acon Investments comes as the denim brand looks to diversify its product offering and expand its reach.

    By • Jan. 9, 2025
  • A person in a red sweater smiles at the camera while sitting on a beige couch. On a table in front of him are several phone cases and some housewares displayed on an orange tray.
    Image attribution tooltip
    Bryan Bedder via Getty Images
    Image attribution tooltip

    Consortium Brand Partners acquires Jonathan Adler

    This is the private equity firm’s third acquisition in 18 months, following previously announced deals with Draper James and Outdoor Voices.

    By • Jan. 8, 2025
  • A model wears clothing from the Juicy Couture and Madhappy collaboration
    Image attribution tooltip
    Courtesy of Authentic Brands Group
    Image attribution tooltip

    Madhappy and Juicy Couture collaborate on capsule

    The 15-piece collection of women’s and unisex pieces will combine details from both brands.

    By • Jan. 7, 2025
  • A view of a Dr. Martens store as people pass by.
    Image attribution tooltip
    Gareth Cattermole via Getty Images
    Image attribution tooltip

    Dr. Martens creative director steps down after a decade

    Darren McKoy said he was ready to embrace new opportunities and creative challenges, and the footwear company hasn’t named a replacement.

    By • Updated Jan. 7, 2025
  • Two people stand next to each other holding each other's waists, dressed in evening clothes and standing in front of a sign that reads Golden Globes.
    Image attribution tooltip
    Amy Sussman via Getty Images
    Image attribution tooltip

    5 fashion trends from the Golden Globes

    The first red carpet of 2025 showcased monochromatic looks, metallic finishes, strong shoulders and dramatic details.

    By • Jan. 6, 2025
  • A Farfetch shopping bag sits on an orange seat.
    Image attribution tooltip
    The image by [email protected] is licensed under CC BY-SA 2.0
    Image attribution tooltip

    Perfect Corp expands into luxury fashion with Wannaby acquisition

    The company was acquired from Farfetch so Perfect Corp can broaden its virtual try-on capabilities into categories like shoes, bags and apparel. 

    By Kaarin Moore • Jan. 3, 2025
  • A person in a red and white floral top and goldtone hoop earrings faces the camera.
    Image attribution tooltip
    Courtesy of Laura Ashley
    Image attribution tooltip

    Marquee Brands acquires Laura Ashley

    With the addition of the U.K.-based lifestyle company, Marquee’s brand portfolio will exceed $4 billion in retail sales.

    By • Jan. 3, 2025
  • Philipp Plein raises his arms on the runway infront of a group of models wearing clothing from the Philipp Plein brand.
    Image attribution tooltip
    John Phillips/Getty Images via Getty Images
    Image attribution tooltip

    Levi’s sues Philipp Plein for trademark infringement

    The denim giant said the Switzerland-based luxury brand violated its tab trademark.

    By • Jan. 2, 2025
  • Picture of Shein office lobby.
    Image attribution tooltip
    Courtesy of Shein
    Image attribution tooltip

    Shein joins Customs and Border Protection pilot program

    The program aims to prevent illegal and hazardous products from entering the U.S.

    By • Dec. 20, 2024
  • A models stands wearing a top that is made of a half red and sleeveless tunic and half of denim jacket. She wears wide-legged jeans and holds a brown tote bag.
    Image attribution tooltip
    Courtesy of H&M
    Image attribution tooltip

    The top 7 fashion collabs of 2024

    From museums and streetwear to luxury and fast fashion, these pair-ups helped elevate their respective brands while staying true to their individual identities.

    By • Dec. 20, 2024