Brands
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G-III lands licensing deal for Converse apparel
The addition of the Nike-owned brand offers the company an opportunity to reach a “differentiated consumer,” its CEO said.
By Laurel Deppen • Sept. 6, 2024 -
Birkenstock program members spend 25% more than other consumers
The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.
By Kristen Doerer • Updated Sept. 5, 2024 -
PVH Corp. appoints new CEO of EMEA
Fredrik Olsson joins the Calvin Klein and Tommy Hilfiger parent company after leading Dubai-based Max Fashion.
By Laurel Deppen • Sept. 5, 2024 -
Under Armour seeks savings from streamlined supply chain strategy
The sportswear company is primarily focused on enhancing cross-channel capabilities and end-to-end planning.
By Kelly Stroh • Sept. 5, 2024 -
Tom Ford names creative director
Haider Ackermann succeeds Peter Hawkings who left the brand in July after more than a decade.
By Laurel Deppen • Sept. 4, 2024 -
Burberry names chief marketing officer and president of Americas
Jonathan Kiman and Laura Dubin-Wander, previously of Gucci and OTB North America, respectively, are the first leadership changes under Burberry’s new CEO.
By Laurel Deppen • Sept. 4, 2024 -
Uniqlo names Clare Waight Keller creative director
The designer, who held top creative roles at luxury fashion houses Givenchy and Chloé, will lead the Fast Retailing-owned brand’s mainline collection and menswear.
By Laurel Deppen • Sept. 3, 2024 -
A slowing women’s business is hurting Lululemon’s growth
While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.
By Cara Salpini • Sept. 3, 2024 -
Sasson to relaunch through new collab with Johnny Was
Following bankruptcy in 1986, the denim brand is positioning the new collection as a “reimagining” for a new generation of customers.
By Laurel Deppen • Aug. 30, 2024 -
Deep Dive
Temu and Shein packages are flooding delivery networks. Will the surge persist?
Parcel carriers are counting on the e-commerce companies to adapt to any potential de minimis changes, as many have come to rely on the added volume.
By Max Garland • Aug. 30, 2024 -
Levi’s new collab with Kiko Kostadinov nearly sells out online
The seven-piece collection of jackets, jeans and henleys is the latest in an ongoing series of brand partnerships for the denim giant.
By Hayley Lind • Aug. 29, 2024 -
PVH revenue falls 6% as it rethinks sales strategy in Europe
The Calvin Klein and Tommy Hilfiger parent company is still planning to reach $12.5 billion in annual revenue by next year.
By Laurel Deppen • Aug. 28, 2024 -
Temu accused of sending unsolicited marketing texts in class action lawsuit
The fast fashion giant allegedly sent messages to consumers who had opted out of them.
By Laurel Deppen • Aug. 28, 2024 -
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
By Daphne Howland • Aug. 28, 2024 -
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
By Laurel Deppen • Aug. 27, 2024 -
Adidas opts to avoid China in US product sourcing
The athleticwear brand is leaning on more localized supply chains to improve its speed and agility.
By Kelly Stroh • Aug. 27, 2024 -
Lanvin Group pummeled by luxury sector troubles
Revenue dropped 20%, which the company attributed declines to “global market softness” and challenges in the wholesale market.
By Lara Ewen • Aug. 27, 2024 -
Retrieved from Asics on August 23, 2024
Asics tops sneaker resale growth chart
StockX reported that while demand for mainstream labels such as Nike dropped, Yeezy, Fear of God and other “challenger brands” have shifted the secondhand landscape.
By Lara Ewen • Aug. 26, 2024 -
ThredUp, Vestiaire Collective join petition to end taxation on secondhand apparel
A coalition led by American Circular Textiles says ending “double taxation” would encourage a circular economy.
By Laurel Deppen • Aug. 26, 2024 -
Grey Goose links with tennis star for fashion-forward US Open campaign
The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament.
By Sara Karlovitch • Aug. 26, 2024 -
Shein reports 2 cases of child labor in its supply chain
The fast fashion giant discovered the cases last year, and suspended orders from the manufacturers pending “appropriate remediation.”
By Laurel Deppen • Aug. 23, 2024 -
Dolly Parton launches beauty line
A collection of four lipsticks is available online now, with a full in-store rollout scheduled to begin in 2025.
By Lara Ewen • Aug. 23, 2024 -
Shein sues Temu for copyright infringement, fraud
The fast fashion giant claims that its rival mimicked it on social media and operated an illegitimate e-commerce marketplace.
By Laurel Deppen • Aug. 22, 2024 -
Q&A
Universal Standard’s CEO talks inclusivity, legacy and brand-building
As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.
By Lara Ewen • Aug. 21, 2024 -
Retrieved from GU on August 21, 2024
Uniqlo sister brand to open store, launch e-commerce in US
GU is opening its first flagship storefront in New York City.
By Laurel Deppen • Aug. 21, 2024