From the atelier that gave the world some of the most iconic evening gowns comes a brand new name in everyday luxury: Joonam. A name that means “my dear” in Farsi. Joonam beautifully defines the connection a woman has with the clothes she carries through her daily life. 

Rooted in the legacy of Terani Couture, known worldwide for its red-carpet gowns, Joonam - A Brand Label by Terani Couture carries forward the same spirit of fine craftsmanship, with a refined twist for modern day-to-night wear. 

“Joonam is about redefining what it means to dress beautifully every day. It’s an extension of our artistry, built for the rhythms of real life,” says a Terani spokesperson. 

Craftsmanship Inspired by Couture Heritage

While Terani is celebrated for dramatic silhouettes, beadwork, and high-end glamor, Joonam tones down the dazzle and turns up the practicality. The same artisans behind Terani’s evening wear designs are applying their expertise to versatile cuts, smart breathable fabrics, and timeless detailing. The collection is built around premium stretch fabrics, machine-washable silks, and breathable, wrinkle-free blends- the kind of materials that can handle a long commute, a tight schedule, or some unexpected change of plans. 

“We wanted to take the same artistry we are known for at Terani Couture and bring it into the everyday. Joonam is all about grace, ease, and feeling special in every moment, not just for the milestone ones,” a spokesperson of Terani shared. 

Tailored Fit, Tailored Confidence

Joonam understands that the true style begins with the right fit. That’s why the brand offers a detailed size guide, garment-specific notes, and visual cues to help shoppers make confident decisions. For repeat shoppers, Joonam’s “signature fits” system allows women to find consistent silhouettes that work for their shapes, eliminating the guesswork and building trust with every purchase. 

A Complement, Not a Competitor

Though they share a design house, Joonam and Terani Couture serve different moments in a woman’s life. Joonam offers accessible luxury, priced more affordably but designed with the same commitment to quality. It’s a complement to the Terani woman’s wardrobe.

Available Now - Online and In Stores

Joonam is now available through the official Terani Couture website, with worldwide shipping and personalized styling tips. Curated selection is also available at approved retail stores globally, and seasonal pop-up events are planned for major fashion hubs in 2025. 

Contact Details:

Terani Couture

Address: 1515 Santee St, Los Angeles, CA 90015

Phone: +1 (212) 869-7070

Email: [email protected] 

Social Media Links

https://www.instagram.com/teranicouture/

https://twitter.com/Terani_Couture

https://www.facebook.com/TeraniCouture

https://www.youtube.com/user/TeraniTV

https://www.pinterest.com/teranifashions/

https://www.whatsapp.com/channel/0029Va8uq5a1iUxTxPgKiJ3x