Timberland and American Eagle launched a collaboration on Thursday with a 14-piece athleisure collection, per a press release sent to Fashion Dive.
The line includes anorak jackets, flannels and waterproof lace-up boots, and it’s available in sizes XS to XXL, per the release. Prices range from $34.95 to $139.95 for the apparel, and $19.95 to $170 for the hats and boots, a Timberland spokesperson said in an email.
While the collection pieces are all menswear, the items can also be styled for women, the spokesperson said, adding, “there's elements of actual technical outdoor apparel,” such as ripstop twill, but the line is also intended for everyday wear.
Subsequent drops of this collaboration include a 19-piece outerwear and footwear capsule, releasing Oct. 24, and a 12-piece denim and denim-inspired footwear collab launching Dec. 12, the spokesperson said.
The line is designed to blend American Eagle’s denim roots with Timberland’s heritage craftsmanship, as well as evoke a sense of ’90s nostalgia, said Jennifer Foyle, president and executive creative director of AE and Aerie.
“We believe in the power of collaboration,” Foyle said in emailed comments. “We love to work with brands who complement our deep commitment to quality and who champion the values of this generation to get out and live life.”
Collaborations are an integral part of many brands’ strategies to expand their customer base and reach new markets.
VF Corp.-owned Timberland released a 6-inch boot in collaboration with streetwear brand JJJJound last week, which quickly sold out. Earlier in the year, Timberland partnered on a collection with Japan-based streetwear label White Mountaineering, and other recent fashion collabs include a 2022 capsule with stylist Veneda Carter.
Meanwhile, Timberland parent company VF Corp. reported a 9% year-over decline in Q2, with the boot brand’s revenue down 10% for the period. In February, David Swartz, senior equity analyst for Morningstar Research Services, told Fashion Dive that VF might consider offloading Timberland as part of its larger strategic review of brand assets. However, that possibility might be off the table following VF’s July sale of Supreme to EssilorLuxottica for $1.5 billion.
At AE, Q2 revenue hit a record $1.3 billion, up 8% year-over-year. The earnings came a month after the company introduced its fall back-to-school campaign and launched a new brand platform featuring a refreshed “Live Your Life” marketing message aimed at its core Generation Alpha, millennial and Generation Z customers.
