Shoes which exemplify the “runner aesthetic” were some of the fastest growing sneaker silhouettes in the resale market last quarter, according to a report from StockX released last week.
StockX’s quarterly trend reports highlight products that stood out in the resale market and set new records for the year. The Nike Vomero 5, Asics Gel-1130 and New Balance 9060 shoe designs were three of the year’s fastest-growing sneaker silhouettes on the platform, with trades and searches for these items jumping significantly. Trades for the Vomero 5 jumped 5,104%; trades for Asics Gel-1130 were up 1,176%; and trades on the New Balance 9060 jumped 744%.
Consumers purchased more than $10 million worth of New Balance 9060s over the last 12 months, per the release, and the style became one of the top-traded New Balance designs on StockX.
Scott Cutler, CEO of StockX, said in the release that the findings show that consumers are seeking to diversify their closets to discover more brands, with StockX seeing more new brands in the findings.
“The growing desire among young consumers to be early adopters has fueled interest in emerging labels and helped bolster demand for new sneaker silhouettes,” Cutler said. “While we've seen price premiums soften on releases from some of the top brands, players like New Balance and adidas are successfully tapping into consumers' hunger for something different by launching new silhouettes or putting a fresh spin on retired classics."
In particular, Adidas’ Campus 00s, Gazelle and Samba styles pushed the sportswear giant into double-digit growth on StockX. The sneaker styles, which Adidas defined as cultural heritage and timeless, proved “valuable to adidas,” with the Campus 00s style earning more than $8 million in the last 12 months. Searches for that style jumped more than 15,000% in 2023, per the release.
Beyond athletic shoes, the website also saw styles of Ugg shoes increase in 2023. Ugg’s Tasman and Tazz styles saw searches increase 2,340% and 1,340%, respectively. The brand is on pace to set a new record for 2023, and it remains the fastest-growing brand in StockX’s shoes category, per the report.
Crocs’ Mater Clog, a reference to the character from the 2006 movie “Cars,” saw more trades on StockX during its release week than in the website’s history. Customers spent more than $465,000 on the Mater clogs since their release, per the company.
The report also identified sneaker collaborations that stood out based on the highest average price premiums on StockX. Collaborations with musician Travis Scott took the first two spots on the list. The Jordan 1 Retro Low Golf Travis Scott Neutral Olive ranked first with an average price premium of 397%, and the Jordan 1 Retro Low OG SP Travis Scott Olive, a women's exclusive release, ranked second with an average price premium of 342%.
StockX launched in 2016 as an online trading marketplace and releases top 25 rankings to track the fastest growth brands. It began releasing trend reports in 2020, Fashion Dive previously reported.
