Gap and golf lifestyle brand Malbon Golf will debut a limited-edition collection on Friday, per a press release.
The 33-piece collaboration focuses mostly on men’s fashion and accessories with a select women’s assortment, according to a spokesperson. Prices range from $18 to $138, and the full line will be available through Gap’s U.S. and Japan websites, as well in 10 Gap stores in California, New Jersey, Texas, Pennsylvania, Florida and New York. Some items will be available online only.
“Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,” Gap president and CEO Mark Breitbard said in the release. “Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture.”
Erica and Stephen Malbon founded the golf line Malbon in 2017, and the brand previously partnered with companies including Jimmy Choo, Adidas and New Balance. Pieces in its Gap collection include golf-inspired fleece and knit silhouettes featuring striped, plaid and herringbone accents.
“We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap’s heritage is incredibly exciting,” Erica and Stephen Malbon said in the release. “Gap defines what an American brand can look like — it’s where fashion and functionality collide — so we are thrilled that each and every piece reflects, authentically, the DNA of both brands.”
Photographer Duncan Wolfe shot the accompanying ad campaign, which features athlete Jesper Parnevik, a five-time PGA tour winner, along with his children Peg and Phoenix Parnevik. A custom “PAR” logo in the Gap font on many of the collection’s items is a nod to Parnevik.
Golf has become an increasingly popular sport for the fashion industry, as brands including Eastside Golf, Reebok and Tiger Woods’ Sun Day Red look to engage with a new generation of enthusiasts.
Meanwhile, Gap Inc. recently announced a year-over-year Q1 net sales increase of 2.2% to $3.5 billion, with Gap brand net sales up 5% to $724 million. However, the company warned that tariffs could add as much as $250 million to $300 million to its gross incremental cost this year, potentially draining between $100 million and $150 million from its fiscal 2025 operating income.
