Dive Brief:
- Gap is selling a version of a GapStudio menswear suit worn by actor Timothée Chalamet and designed by Zac Posen, creative director and executive vice president of Gap Inc., according to a press release.
- The limited-edition, gender neutral black satin cropped jacket and matching loose-fit pants are sold separately on Gap’s website. The products cost $198 and $128, respectively. Sizes for the jacket range from XXS to XXL, and pant sizes range from 29x30 to 36x32, per the release.
- The pre-sale began on March 8 and orders will ship by the end of May. The pieces won’t be available after the pre-sale event ends, per a spokesperson.
Dive Insight:
Gap previously offered a limited-edition version of a womenswear shirtdress originally worn by actor Anne Hathaway at a May event for Bulgari Aeterna High Jewelry in Rome. That piece sold out within six hours.
Chalamet was nominated for an Academy Award for his portrayal of musician Bob Dylan in the biopic “A Complete Unknown.” He wore a version of the GapStudio suit to the Academy Awards Nominees Dinner in February.
“This look transcends fashion,” Posen said in the release. “It symbolizes heritage, legacy, and cultural evolution. In the 1960s, Bob Dylan dropped an American anthem with “Like a Rolling Stone,” and by 1969, Gap was selling jeans and records in its first store — two moments that shaped and bridged culture gaps for generations to come.”
Posen said that it was the “parallels, the energy, and the synergy” of the 1960s that inspired him to create the suit, which is the first menswear look from the company’s GapStudio subbrand, per the release.
At press time, the jacket and the pants were still available in most sizes, although the pants were sold out in waist sizes 29 and 30.
The GapStudio line launched in December with a women’s holiday collection. Designed by Posen and his New York City-based team, the line is meant to be an elevated collection for Gap. It has been sold exclusively online but will expand into Gap retail stores this spring.
Gap Inc. Q4 net sales fell 3.5% year over year to $4.1 billion, according to earnings posted last week. For the quarter, Gap fell 3% to $980 million, with comps up 7%. The company closed 19 Gap stores in North America in 2024.
