Dive Brief:
- Gap and Disney have launched a limited-edition collection of 1990s varsity-influenced pieces, according to a Tuesday press release.
- The 84-piece Gap × Disney Collegiate collection features apparel and accessories in adult, kid, toddler, and baby sizing, and is decorated with Mickey & Friends characters as well as the Gap logo.
- Items include fleece and denim separates, caps and socks, and feature patchwork prints, embroidered details, fall colors and collegiate-style fonts. The collection is currently available in select Gap stores and online, and prices range from $14 to $149, per the release.
Dive Insight:
This release is a continuation of a partnership between the two brands which began in 2016. Future limited-edition releases are expected, per the release, and “will be seasonal and differentiated from the core Gap × Disney product with elevated, style-forward designs that feature an expansive range of items.” In addition to these capsule collections, Gap said in the release it would continue offering a separate range of graphic Disney apparel.
“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylized product offering that features Mickey & Friends and other beloved Disney franchises,” Paul Gitter, executive vice president of global brand commercialization at Disney Consumer Products, said in the release.
In conjunction with the capsule launch, Gap and Disney plan to host an event for brand fans, students, and influencers at Sept. 28 Georgia versus Alabama college football game at Bryant-Denny Stadium in Tuscaloosa, Alabama.
“It has been inspiring to bring two powerful brands together to create the Gap × Disney Collegiate collection for our customers with an elevated, style-forward point of view,” Fabiola Torres, chief marketing officer at Gap, said in the release. “After nearly 10 years of a successful partnership, we are turning up the heat with this drop that represents the next phase in our collaboration and offers looks for the whole family that champion original style.”
The Gap brand has released several collaborations in 2024 as the brand works on a refresh following the 2023 appointment of Richard Dickson as CEO of Gap Inc., and the February announcement of Zac Posen as Gap Inc.’s creative director.
Earlier in 2024, Gap released a collaboration with casualwear brand Madhappy, as well as a capsule with womenswear label Dôen and a collection with streetwear line Palace. In addition, a shirtdress designed for the brand by Posen sold out within hours of its release.
Gap Inc.’s Q2 net sales were up 4.8% year over year, and Gap was flat for the period, with comps up 3%.
