In an election year, everything feels more intense, and fashion’s focus on sustainability will become an even bigger conversation as the year unfolds.

Brands can take advantage of the opportunity to reinvent themselves by telling compelling stories to consumers, but labels will be increasingly required to back up their words with actions.

Bringing in new creative and artistic talent is one way to renew a vision, but it’s not the only way. Brands will also be looking toward technology to help drive messages about what really matters to them and their customers.

The push for attention can sometimes lead to problems, however, and labels will need to pay close attention to what they do, especially in the face of legal challenges from both regulatory bodies and competitors. This creates a fashion landscape that requires careful navigation.

Take a look at Fashion Dive's 2024 outlook package to read about some of the trends we'll be following this year.

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