Dive Brief:
- Eva Serrano will leave her position as global brand president of Calvin Klein, according to a Thursday announcement from parent company PVH Corp.
- David Savman, PVH’s global head of operations and chief supply chain officer, will succeed Serrano, who will remain with the company through the end of the year, serving as an advisor to support the transition, per the release.
- Savman joined PVH in 2022, and in addition to his current roles, he served as interim CEO for PVH Europe from June 2024 to February of this year, per his LinkedIn bio.
Dive Insight:
In 2022, PVH outlined its multi-year strategic PVH+ Plan, designed to strengthen both Calvin Klein and PVH-owned Tommy Hilfiger. Serrano, who joined the company in 2023, helped drive part of that initiative, and during her tenure the Calvin Klein brand refreshed its image with both consumers and the fashion industry.
“As an integral part of the wider PVH+ Plan, and through Eva’s leadership, Calvin Klein has been aligned as one brand under a global vision, plan and team, with a strong foundation for future growth,” PVH CEO Stefan Larsson said in the release. “We are thankful for Eva’s critical contributions on this journey.”
Last year was a particularly notable year for Calvin Klein. In May 2024, the company hired designer Veronica Leoni to be creative director of Calvin Klein Collection, and in February, brought the line back to the runway after a six-year pause.
Also in 2024, the company debuted two men’s underwear ad campaigns featuring actor Jeremy Allen White, which generated significant social media impact for the brand.
“I’m incredibly proud to have been a part of this extraordinary brand journey where we have built the global foundation to unlock future growth, and I look forward to seeing the team take this forward,” Serrano said in the release.
Serrano successor Savman comes to the role with extensive experience, and PVH credited him with repositioning Europe for growth during his tenure as interim CEO there. The company added that Savman will continue in his current role until the company names a successor.
Prior to joining PVH, he spent nearly 20 years with H&M, where he served in multiple roles including head of supply chain, per his LinkedIn.
“David is a people-focused leader with a proven ability to elevate brands, execute with a robust operating engine and deliver PVH+ Plan performance, all of which will be critical as we take Calvin Klein into this next chapter,” Larsson said.
Calvin Klein’s fourth quarter revenue dropped 2%, while the brand’s full year revenue fell 1%. PVH fourth quarter revenue declined 5% year over year to $2.4 billion, beating the company’s guidance. Full year revenue dropped 6% to $8.7 billion, in line with the lower end of the company’s guidance.
