The fashion industry has entered the second quarter of 2025, and there have already been more notable creative director changes than the fashion industry sees in some entire years.

With spending down at both the luxury level and fast fashion, brands need to find reliable ways to drive sales and shopper enthusiasm, which can often include making creative changes. 

However, there’s no single reason governing each exit and hire. Some creative directors hopped from one brand to another, while others exited without warning or announcing their next moves. 

While designer shifts can usher in fresh looks, there’s always a risk that customers will not connect with the new silhouettes. When brand loyalty falters, it can be hard — but not impossible — to win back consumers.

With most of 2025 yet to unfold, here's a look at what’s already changed.