Deep Dive
Industry insights from our journalists
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Courtesy of True Religion
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Jessica Deyo • Nov. 18, 2024 -
Cara Salpini/Fashion Dive
DTC is dead. Long live DTC.
As a channel, it remains key to growth for many retailers. But the era of the DTC brand as we know it is over.
Cara Salpini • Nov. 6, 2024 -
Alex Wong via Getty Images
Election 2024: Harris, Trump present ‘diametrically opposed’ impacts on ESG
Morningstar Indexes' head of strategy said the election could have differing impacts on issues advocated by ESG investors, depending on which candidate is elected.
Lamar Johnson and Zoya Mirza • Nov. 4, 2024 -
Allison Joyce / Stringer via Getty Images
Why apparel companies embrace supplier scorecards
The tool can help build more transparent sourcing relationships and better measure supply chain metrics.
Kelly Stroh • Oct. 18, 2024 -
Adam Glanzman via Getty Images
De minimis: Helping or hurting U.S. manufacturers?
While groups like the National Association of Manufacturers claim the exemption benefits domestic production, others say it erodes the U.S. industry’s competitive edge and forces factory closures.
Philip Neuffer • Sept. 16, 2024 -
Joe Raedle via Getty Images
Temu and Shein packages are flooding delivery networks. Will the surge persist?
Parcel carriers are counting on the e-commerce companies to adapt to any potential de minimis changes, as many have come to rely on the added volume.
Max Garland • Aug. 30, 2024 -
Joe Raedle via Getty Images
What would the demise of de minimis mean for supply chains?
E-commerce companies rely on the exemption to sell U.S. consumers low-cost goods. Experts say they need to be prepared for a change.
Max Garland • Aug. 16, 2024 -
Courtesy of Urban Outfitters
Back-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
Jessica Deyo • Aug. 9, 2024 -
Courtesy of PVH Corp.
Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image
“The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.
Laurel Deppen • June 27, 2024 -
Courtesy of Open Style Labs
Adaptive fashion’s inclusivity problem
Brands are trying to meet the needs of disabled consumers, but critics say the industry can do better.
Lauren Schenkman • June 3, 2024 -
Courtesy of Under Armour
Golf fashion moves into the mainstream
A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performancewear to streetwear.
Howard Ruben • April 12, 2024 -
Arturo Holmes via Getty Images
7 fashion industry trends to watch in 2024
The coming year will bring fast fashion battles, more mergers and acquisitions, an evolution of luxury and a presidential election, and that’s just for starters.
Laurel Deppen and Lara Ewen • Jan. 12, 2024 -
"DXL Men's Apparel store located in Natick, MA." by JCarnellDXLG is licensed under CC BY-SA 4.0
Nearshoring apparel: Inside DXL’s pivot to Central America
The clothing maker is one of many eyeing the region, but economic and policy barriers could stand in the way of greater investment.
Ben Unglesbee • Dec. 15, 2023 -
Retrieved from Sperry on November 09, 2023
Rocking the boat shoe: Sperry’s search for a lifeline
Wolverine is looking to unload its 88-year-old lifestyle footwear brand, but finding the right buyer is a hard sell.
Lara Ewen • Updated Nov. 20, 2023 -
Daniel Berehulak via Getty Images
New regulations seek to expose fashion greenwashers’ true colors
In Europe, governments plan to prohibit fashion companies and other industries from making vague or misleading environmental claims, and the U.S. could soon do the same.
Lauren Schenkman • Nov. 1, 2023 -
Courtesy of Gap Inc.
How Gap lost its khaki soul
Can the brand that once defined and even elevated American style get its vibe back?
Daphne Howland • Oct. 17, 2023 -
Antony Jones via Getty Images
5 lessons brands can pull from Barbie’s marketing master class
Now that Greta Gerwig’s movie has left theaters, here’s what the fashion industry needs to know about the next trend.
Laurel Deppen • Oct. 17, 2023 -
Justin Sullivan via Getty Images
5 ways fashion brands can reset their supply chain strategies
Port disruptions, labor negotiations and other shipping industry upheavals have forced apparel companies to develop new solutions to enduring challenges.
Howard Ruben • Oct. 4, 2023 -
Photo by Christopher Furlong/Getty Images via Getty Images
The ambitious regulations cleaning up fashion’s supply chain
From pollution to human rights violations, new laws in Europe are holding global fashion brands accountable for collateral damage.
Lauren Schenkman • Sept. 26, 2023 -
Creative via Getty Images
Style’s silver lining
Fashion’s wealthiest generation is also its oldest, and as its ranks expand, there are opportunities and challenges for an industry that largely ignores them.
Lara Ewen • Sept. 12, 2023 -
Courtesy of Gap Inc.
What Gap Inc. needs from its new CEO
Next week, longtime Mattel executive Richard Dickson takes the reins of an apparel conglomerate — whose brands all need some help.
Daphne Howland • Aug. 16, 2023 -
pidjoe via Getty Images
Can science save fashion?
Researchers and brands are racing to create sustainable, biodegradable fibers, fabrics and materials.
Lauren Schenkman • Aug. 2, 2023 -
REUTERS/Heiko Becker
Yeezy was only part of Adidas’ problems. The athleticwear brand has been falling further behind Nike for years.
Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep pace with the broader market. Could a new CEO and a clean slate reverse those trends?
Cara Salpini • July 24, 2023 -
Courtesy of Samuel Jordan
From screen to store: metaverse goes mainstream
Digital fashion makes the leap into the real world as avatars and their creators share silhouettes and styles.
Khanh T.L. Tran • June 6, 2023 -
Courtesy of Express, Inc. and WHP Global
What’s behind Walmart’s DTC selloffs?
The retail giant has been ditching its e-commerce acquisitions for years to refocus on its core. But it could also mean a fresh start for Eloquii and Bonobos.
Dani James • May 17, 2023
