The Latest
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Retrieved from TrusTrace on August 28, 2024
How to prepare for the EU’s Digital Product Passport Law
New legislation will require brands to attach digital supply chain records to almost every product in Europe, including apparel. Here’s how to get started.
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Tom Ford names creative director
Haider Ackermann succeeds Peter Hawkings who left the brand in July after more than a decade.
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Burberry names chief marketing officer and president of Americas
Jonathan Kiman and Laura Dubin-Wander, previously of Gucci and OTB North America, respectively, are the first leadership changes under Burberry’s new CEO.
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Uniqlo names Clare Waight Keller creative director
The designer, who held top creative roles at luxury fashion houses Givenchy and Chloé, will lead the Fast Retailing-owned brand’s mainline collection and menswear.
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Consumer economic optimism reaches highest level in a year: report
Apparel was ranked the third most popular splurge category across generations and the top for Gen Z.
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A slowing women’s business is hurting Lululemon’s growth
While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.
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Sasson to relaunch through new collab with Johnny Was
Following bankruptcy in 1986, the denim brand is positioning the new collection as a “reimagining” for a new generation of customers.
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EBay launches Pre-Loved Fashion Week
The resale platform will host shoppable events in New York and London ahead of each city’s official fashion weeks, as well as daily drops of pre-owned designer items.
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Deep Dive
Temu and Shein packages are flooding delivery networks. Will the surge persist?
Parcel carriers are counting on the e-commerce companies to adapt to any potential de minimis changes, as many have come to rely on the added volume.
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Levi’s new collab with Kiko Kostadinov nearly sells out online
The seven-piece collection of jackets, jeans and henleys is the latest in an ongoing series of brand partnerships for the denim giant.
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Canadian rail carriers’ recovery from work stoppage may take weeks
Embargoes put in place prior to the disruption have created freight backlog for Canadian National and CPKC.
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Temu accused of sending unsolicited marketing texts in class action lawsuit
The fast fashion giant allegedly sent messages to consumers who had opted out of them.
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PVH revenue falls 6% as it rethinks sales strategy in Europe
The Calvin Klein and Tommy Hilfiger parent company is still planning to reach $12.5 billion in annual revenue by next year.
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Heydude taps Sydney Sweeney for campaign emphasizing comfort
The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on the holiday quarter.
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Lanvin Group pummeled by luxury sector troubles
Revenue dropped 20%, which the company attributed declines to “global market softness” and challenges in the wholesale market.
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Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
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Adidas opts to avoid China in US product sourcing
The athleticwear brand is leaning on more localized supply chains to improve its speed and agility.
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Retrieved from Asics on August 23, 2024
Asics tops sneaker resale growth chart
StockX reported that while demand for mainstream labels such as Nike dropped, Yeezy, Fear of God and other “challenger brands” have shifted the secondhand landscape.
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ThredUp, Vestiaire Collective join petition to end taxation on secondhand apparel
A coalition led by American Circular Textiles says ending “double taxation” would encourage a circular economy.
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Grey Goose links with tennis star for fashion-forward US Open campaign
The vodka brand and Frances Tiafoe are going all-in on style for a social media content series and a giveaway offering premium seats at the tournament.
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Dolly Parton launches beauty line
A collection of four lipsticks is available online now, with a full in-store rollout scheduled to begin in 2025.
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Shein reports 2 cases of child labor in its supply chain
The fast fashion giant discovered the cases last year, and suspended orders from the manufacturers pending “appropriate remediation.”
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Canadian National to resume operations, CPKC stoppage continues
The union and representatives from both railroads are meeting this morning to continue negotiations.
Updated Aug. 23, 2024 -
Shein sues Temu for copyright infringement, fraud
The fast fashion giant claims that its rival mimicked it on social media and operated an illegitimate e-commerce marketplace.
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Canada’s major rail carriers shut down
With no new labor deal, Canadian National and CPKC locked out union workers shortly after midnight Thursday.